Fidelity vs Robinhood:Which is searched more?
In September 2026, Robinhood had more branded searches than Fidelity among retail investing and trading apps worldwide. Robinhood had about 1.6 million branded searches, while Fidelity had 565,000. Robinhood made up 17.8% of all retail investing and trading app searches we track, and Fidelity accounted for 6.3%. These are worldwide searches for English-language branded terms.
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Is Fidelity or Robinhood more popular in search?
Compare app-based brokers and investing platforms for individual investors, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Robinhood, Fidelity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Schwab | Robinhood | Trade Republic | Interactive Brokers | Fidelity | Wealthsimple | Trading 212 | eToro | Webull | Freetrade | Public |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 20.1% | 8.8% | 7.3% | 6% | 5.2% | 5.1% | 7.4% | 4.1% | 0.48% | 0.05% |
| Nov 2025 | 33.8% | 23.3% | 8.4% | 7% | 7% | 5% | 4.8% | 7% | 3.2% | 0.45% | 0.05% |
| Dec 2025 | 35.3% | 20.1% | 10.6% | 7.3% | 7.3% | 5.2% | 4.2% | 6.1% | 3.4% | 0.4% | 0.06% |
| Jan 2026 | 35.5% | 16.7% | 10.7% | 7.3% | 7.5% | 5.5% | 5.4% | 7.4% | 3.4% | 0.59% | 0.05% |
| Feb 2026 | 37.4% | 17.6% | 9.2% | 6.3% | 6.5% | 8.6% | 4.4% | 6.4% | 3% | 0.51% | 0.05% |
| Mar 2026 | 34.9% | 16.6% | 8.6% | 5.9% | 6% | 13.5% | 5.1% | 6% | 2.8% | 0.48% | 0.05% |
| Apr 2026 | 35.5% | 16.8% | 8.7% | 6% | 7.4% | 12.8% | 4.4% | 5% | 2.8% | 0.48% | 0.06% |
| May 2026 | 38.6% | 15.3% | 11.6% | 7.9% | 6.7% | 6.1% | 4.7% | 5.4% | 3.1% | 0.43% | 0.06% |
| Jun 2026 | 37% | 17.9% | 13.6% | 6.2% | 6.4% | 5.7% | 4.5% | 5.2% | 2.9% | 0.35% | 0.05% |
| Jul 2026 | 35.9% | 17.6% | 13.2% | 7.4% | 7.6% | 5.6% | 4.4% | 5.1% | 2.9% | 0.28% | 0.05% |
| Aug 2026 | 34.8% | 20.2% | 12.8% | 7.2% | 7.3% | 5.3% | 4.3% | 4.9% | 2.8% | 0.33% | 0.05% |
| Sep 2026 | 37.4% | 17.8% | 11.2% | 7.7% | 6.3% | 5.6% | 5.3% | 5.2% | 2.9% | 0.51% | 0.05% |
How has the Fidelity and Robinhood comparison changed over the last 12 months?
3 findings
- Robinhood was ahead of Fidelity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fidelity’s share of searches among retail investing and trading apps worldwide moved from 6% to 6.3%, and its estimated monthly branded searches moved from 691K to 565K.
- Across the 12 months ending September 2026, Robinhood’s share of searches among retail investing and trading apps worldwide moved from 20.1% to 17.8%, and its estimated monthly branded searches moved from 2.3M to 1.6M.
How did search popularity change for retail investing and trading apps worldwide in September 2026?
2 changes
In September 2026, Robinhood lost share of searches among retail investing and trading apps worldwide, from 20.2% to 17.8%.
In September 2026, Fidelity lost share of searches among retail investing and trading apps worldwide, from 7.3% to 6.3%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Fidelity’s and Robinhood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among retail investing and trading apps
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Charles Schwab vs Interactive Brokers: compare search popularity- Charles Schwab vs Fidelity: compare search popularity
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- Robinhood vs Interactive Brokers: compare search popularity
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