Charles Schwab vs Interactive Brokers:Which is searched more?
In September 2026, Charles Schwab had more branded searches than Interactive Brokers among retail investing and trading apps worldwide. Charles Schwab had about 3.4 million branded searches, while Interactive Brokers had 688,000. Charles Schwab made up 37.4% of all retail investing and trading app searches we track, and Interactive Brokers accounted for 7.7%. These are worldwide searches for English-language branded terms.
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Is Charles Schwab or Interactive Brokers more popular in search?
Compare app-based brokers and investing platforms for individual investors, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Charles Schwab, Interactive Brokers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Schwab | Robinhood | Trade Republic | Interactive Brokers | Fidelity | Wealthsimple | Trading 212 | eToro | Webull | Freetrade | Public |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 20.1% | 8.8% | 7.3% | 6% | 5.2% | 5.1% | 7.4% | 4.1% | 0.48% | 0.05% |
| Nov 2025 | 33.8% | 23.3% | 8.4% | 7% | 7% | 5% | 4.8% | 7% | 3.2% | 0.45% | 0.05% |
| Dec 2025 | 35.3% | 20.1% | 10.6% | 7.3% | 7.3% | 5.2% | 4.2% | 6.1% | 3.4% | 0.4% | 0.06% |
| Jan 2026 | 35.5% | 16.7% | 10.7% | 7.3% | 7.5% | 5.5% | 5.4% | 7.4% | 3.4% | 0.59% | 0.05% |
| Feb 2026 | 37.4% | 17.6% | 9.2% | 6.3% | 6.5% | 8.6% | 4.4% | 6.4% | 3% | 0.51% | 0.05% |
| Mar 2026 | 34.9% | 16.6% | 8.6% | 5.9% | 6% | 13.5% | 5.1% | 6% | 2.8% | 0.48% | 0.05% |
| Apr 2026 | 35.5% | 16.8% | 8.7% | 6% | 7.4% | 12.8% | 4.4% | 5% | 2.8% | 0.48% | 0.06% |
| May 2026 | 38.6% | 15.3% | 11.6% | 7.9% | 6.7% | 6.1% | 4.7% | 5.4% | 3.1% | 0.43% | 0.06% |
| Jun 2026 | 37% | 17.9% | 13.6% | 6.2% | 6.4% | 5.7% | 4.5% | 5.2% | 2.9% | 0.35% | 0.05% |
| Jul 2026 | 35.9% | 17.6% | 13.2% | 7.4% | 7.6% | 5.6% | 4.4% | 5.1% | 2.9% | 0.28% | 0.05% |
| Aug 2026 | 34.8% | 20.2% | 12.8% | 7.2% | 7.3% | 5.3% | 4.3% | 4.9% | 2.8% | 0.33% | 0.05% |
| Sep 2026 | 37.4% | 17.8% | 11.2% | 7.7% | 6.3% | 5.6% | 5.3% | 5.2% | 2.9% | 0.51% | 0.05% |
How has the Charles Schwab and Interactive Brokers comparison changed over the last 12 months?
3 findings
- Charles Schwab was ahead of Interactive Brokers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charles Schwab’s share of searches among retail investing and trading apps worldwide moved from 35.5% to 37.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Interactive Brokers’ share of searches among retail investing and trading apps worldwide moved from 7.3% to 7.7%, and its estimated monthly branded searches moved from 845K to 688K.
How did search popularity change for retail investing and trading apps worldwide in September 2026?
2 changes
In September 2026, Charles Schwab gained share of searches among retail investing and trading apps worldwide, from 34.8% to 37.4%.
In September 2026, Interactive Brokers rose from 5th to 4th among retail investing and trading apps worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Charles Schwab’s and Interactive Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charles Schwab
1 branded search term
- schwab app
Interactive Brokers
2 branded search terms
- interactive brokers
- interactivebrokers
Other head-to-heads among retail investing and trading apps
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Charles Schwab vs Fidelity: compare search popularity- Robinhood vs Trade Republic: compare search popularity
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- Robinhood vs Fidelity: compare search popularity
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