How popular isCharles Schwab?
In September 2026, people searched for Charles Schwab by name about 3.4 million times worldwide, an 18.1% decrease from the previous year. These searches made up 37.4% of all global retail investing and trading app searches, placing Charles Schwab first out of 11 apps. When we asked both ChatGPT and Google AI Overviews about retail investing and trading apps, Charles Schwab appeared in all answers and was the second most recommended of the 11.
Charles Schwab is the most searched of 11 competitors and the second most recommended in AI answers.
Charles SchwabShare of searches 37.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
RobinhoodShare of searches 17.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Trade RepublicShare of searches 11.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Interactive BrokersShare of searches 7.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
FidelityShare of searches 6.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top retail investing and trading apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Charles Schwab appeared in all five answers. Charles Schwab is the second most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Charles Schwab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fidelity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Interactive Brokers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Webull3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Trade Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wealthsimple0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freetrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about retail investing and trading apps
5 answers
Asked ChatGPT
“Which retail investing and trading app should I use?”
Asked ChatGPT
“What are the best retail investing and trading apps?”
Asked ChatGPT
“What's the best retail investing and trading app for individual investors?”
Searched Google, AI Overview
“best investing app”
Searched Google, AI Overview
“trading app for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which retail investing and trading apps compete with Charles Schwab?
Share of searches by month for Charles Schwab, Robinhood, Trade Republic, Interactive Brokers, Fidelity, Wealthsimple, Trading 212, eToro, Webull. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Schwab | Robinhood | Trade Republic | Interactive Brokers | Fidelity | Wealthsimple | Trading 212 | eToro | Webull | Freetrade | Public |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 20.1% | 8.8% | 7.3% | 6% | 5.2% | 5.1% | 7.4% | 4.1% | 0.48% | 0.05% |
| Nov 2025 | 33.8% | 23.3% | 8.4% | 7% | 7% | 5% | 4.8% | 7% | 3.2% | 0.45% | 0.05% |
| Dec 2025 | 35.3% | 20.1% | 10.6% | 7.3% | 7.3% | 5.2% | 4.2% | 6.1% | 3.4% | 0.4% | 0.06% |
| Jan 2026 | 35.5% | 16.7% | 10.7% | 7.3% | 7.5% | 5.5% | 5.4% | 7.4% | 3.4% | 0.59% | 0.05% |
| Feb 2026 | 37.4% | 17.6% | 9.2% | 6.3% | 6.5% | 8.6% | 4.4% | 6.4% | 3% | 0.51% | 0.05% |
| Mar 2026 | 34.9% | 16.6% | 8.6% | 5.9% | 6% | 13.5% | 5.1% | 6% | 2.8% | 0.48% | 0.05% |
| Apr 2026 | 35.5% | 16.8% | 8.7% | 6% | 7.4% | 12.8% | 4.4% | 5% | 2.8% | 0.48% | 0.06% |
| May 2026 | 38.6% | 15.3% | 11.6% | 7.9% | 6.7% | 6.1% | 4.7% | 5.4% | 3.1% | 0.43% | 0.06% |
| Jun 2026 | 37% | 17.9% | 13.6% | 6.2% | 6.4% | 5.7% | 4.5% | 5.2% | 2.9% | 0.35% | 0.05% |
| Jul 2026 | 35.9% | 17.6% | 13.2% | 7.4% | 7.6% | 5.6% | 4.4% | 5.1% | 2.9% | 0.28% | 0.05% |
| Aug 2026 | 34.8% | 20.2% | 12.8% | 7.2% | 7.3% | 5.3% | 4.3% | 4.9% | 2.8% | 0.33% | 0.05% |
| Sep 2026 | 37.4% | 17.8% | 11.2% | 7.7% | 6.3% | 5.6% | 5.3% | 5.2% | 2.9% | 0.51% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.4% | 3.4M | 0% | +2.5 points | |
| 2, held 2nd | 17.8% | 1.6M | -18.2% | -2.5 points | |
| 3, held 3rd | 11.2% | 1M | -18% | -1.5 points | |
| 4, moved from 5th to 4th | 7.7% | 688K | -0.48% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.3% | 565K | -19.3% | -1 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.6% | 504K | -1.9% | +0.3 points | |
| 7, moved from 8th to 7th | 5.3% | 478K | +15.9% | +1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 5.2% | 471K | -0.31% | +0.3 pointsmoved from 7th to 8th | |
| 9, held 9th | 2.9% | 264K | -0.4% | +0.2 points | |
| 10, held 10th | 0.51% | 45.5K | +41.5% | +0.2 points | |
| 11, held 11th | 0.05% | 4.6K | -6.1% | 0 points |
37.4%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +2.5 points.
17.8%
Held 2nd. 1.6M estimated branded searches, -18.2% vs prior month. Share -2.5 points.
11.2%
Held 3rd. 1M estimated branded searches, -18% vs prior month. Share -1.5 points.
7.7%
Moved from 5th to 4th. 688K estimated branded searches, -0.48% vs prior month. Share +0.5 points.
5.
Fidelity6.3%
Moved from 4th to 5th. 565K estimated branded searches, -19.3% vs prior month. Share -1 points.
5.6%
Held 6th. 504K estimated branded searches, -1.9% vs prior month. Share +0.3 points.
5.3%
Moved from 8th to 7th. 478K estimated branded searches, +15.9% vs prior month. Share +1 points.
8.
eToro5.2%
Moved from 7th to 8th. 471K estimated branded searches, -0.31% vs prior month. Share +0.3 points.
9.
Webull2.9%
Held 9th. 264K estimated branded searches, -0.4% vs prior month. Share +0.2 points.
10.
Freetrade0.51%
Held 10th. 45.5K estimated branded searches, +41.5% vs prior month. Share +0.2 points.
11.
Public0.05%
Held 11th. 4.6K estimated branded searches, -6.1% vs prior month. Share 0 points.
Compare popularity between Charles Schwab and its closest rivals
Every comparison with Charles Schwab
19 comparisons
- Charles Schwab vs Robinhood
- Charles Schwab vs Trade Republic
- Charles Schwab vs Interactive Brokers
- Charles Schwab vs Fidelity
- Charles Schwab vs Wealthsimple
- Charles Schwab vs Trading 212
- Charles Schwab vs eToro
- Charles Schwab vs Webull
- Charles Schwab vs Wealthfront
- Betterment vs Charles Schwab
- Charles Schwab vs Freetrade
- Addepar vs Charles Schwab
- Acorns vs Charles Schwab
- Charles Schwab vs Vanguard
- Charles Schwab vs Envestnet
- Charles Schwab vs Wealthbox
- Charles Schwab vs Stash
- Charles Schwab vs Public
- Charles Schwab vs Orion
How has branded search demand for Charles Schwab changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Charles Schwab worldwide fell from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Charles Schwab’s share of searches among retail investing and trading apps worldwide increased from 35.5% to 37.4%.
- Across the 12 months ending September 2026, Charles Schwab’s share of searches among retail investing and trading apps worldwide peaked at 38.6% in May 2026 and was lowest at 33.8% in November 2025.
How did search popularity change for retail investing and trading apps worldwide in September 2026?
6 changes
In September 2026, Trading 212 overtook eToro to rank 7th among retail investing and trading apps worldwide, with 5.3% of the searches.
In September 2026, Charles Schwab gained share of searches among retail investing and trading apps worldwide, from 34.8% to 37.4%.
In September 2026, Robinhood lost share of searches among retail investing and trading apps worldwide, from 20.2% to 17.8%.
In September 2026, Trade Republic lost share of searches among retail investing and trading apps worldwide, from 12.8% to 11.2%.
In September 2026, Fidelity lost share of searches among retail investing and trading apps worldwide, from 7.3% to 6.3%.
In September 2026, Interactive Brokers rose from 5th to 4th among retail investing and trading apps worldwide.
How are Charles Schwab’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Charles Schwab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- schwab app
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Where does Charles Schwab compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Retail investing and trading apps | 1st of 11 | 37.4% | Shown above |
| Stock trading apps | 1st of 5 | 54.4% | Show ranking |
| Investment apps | 1st of 9 | 55.4% | Show ranking |
| Wealth management platforms | 1st of 7 | 94.7% | Show ranking |
Is Charles Schwab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.