How popular isCharles Schwab in search?
In September 2026, people searched for Charles Schwab by name about 3.4 million times worldwide, an 18.1% decrease from the previous year. These searches made up 94.7% of all global wealth management platform searches, placing Charles Schwab first out of seven platforms. These are worldwide searches for English-language branded terms.
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Which wealth management platforms compete with Charles Schwab?
Share of searches by month for Charles Schwab, Betterment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Schwab | Betterment | Addepar | Vanguard | Envestnet | Wealthbox | Orion |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 94.7% | 3.1% | 0.94% | 0.63% | 0.28% | 0.28% | 0.07% |
| Nov 2025 | 94.7% | 3.1% | 0.94% | 0.63% | 0.28% | 0.28% | 0.05% |
| Dec 2025 | 94.9% | 3.1% | 0.77% | 0.63% | 0.28% | 0.28% | 0.07% |
| Jan 2026 | 94.3% | 3.8% | 0.76% | 0.62% | 0.23% | 0.23% | 0.07% |
| Feb 2026 | 94.3% | 3.8% | 0.76% | 0.62% | 0.28% | 0.23% | 0.06% |
| Mar 2026 | 94% | 3.8% | 0.93% | 0.62% | 0.28% | 0.28% | 0.06% |
| Apr 2026 | 94.3% | 3.8% | 0.76% | 0.62% | 0.28% | 0.23% | 0.06% |
| May 2026 | 95.5% | 2.6% | 0.94% | 0.52% | 0.23% | 0.23% | 0.06% |
| Jun 2026 | 95.4% | 2.6% | 0.94% | 0.52% | 0.23% | 0.28% | 0.06% |
| Jul 2026 | 94.8% | 3.1% | 0.94% | 0.51% | 0.28% | 0.28% | 0.05% |
| Aug 2026 | 94.8% | 3.1% | 0.94% | 0.51% | 0.34% | 0.28% | 0.07% |
| Sep 2026 | 94.7% | 3.1% | 0.94% | 0.51% | 0.34% | 0.34% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.7% | 3.4M | 0% | 0 points | |
| 2, held 2nd | 3.1% | 110K | 0% | 0 points | |
| 3, held 3rd | 0.94% | 33.1K | 0% | 0 points | |
| 4, held 4th | 0.51% | 18.1K | 0% | 0 points | |
| 5, held 5th | 0.34% | 12.1K | 0% | 0 points | |
| 6, held 6th | 0.34% | 12.1K | +22.2% | +0.1 points | |
| 7, held 7th | 0.05% | 1.9K | -20.8% | 0 points |
94.7%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
3.1%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Addepar0.94%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Vanguard0.51%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.34%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.34%
Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
7.
Orion0.05%
Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
Compare search popularity between Charles Schwab and its closest rivals
Charles Schwab vs Betterment: compare search popularity- Charles Schwab vs Addepar: compare search popularity
- Charles Schwab vs Vanguard: compare search popularity
Charles Schwab vs Envestnet: compare search popularity
Charles Schwab vs Wealthbox: compare search popularity- Compare Charles Schwab with any brand
Every comparison with Charles Schwab
19 comparisons
- Charles Schwab vs Robinhood
- Charles Schwab vs Trade Republic
- Charles Schwab vs Interactive Brokers
- Charles Schwab vs Fidelity
- Charles Schwab vs Wealthsimple
- Charles Schwab vs Trading 212
- Charles Schwab vs eToro
- Charles Schwab vs Webull
- Charles Schwab vs Wealthfront
- Betterment vs Charles Schwab
- Charles Schwab vs Freetrade
- Addepar vs Charles Schwab
- Acorns vs Charles Schwab
- Charles Schwab vs Vanguard
- Charles Schwab vs Envestnet
- Charles Schwab vs Wealthbox
- Charles Schwab vs Stash
- Charles Schwab vs Public
- Charles Schwab vs Orion
How has branded search demand for Charles Schwab changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Charles Schwab worldwide fell from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Charles Schwab’s share of searches among wealth management platforms worldwide peaked at 95.5% in May 2026 and was lowest at 94% in March 2026.
How did search popularity change for wealth management platforms worldwide in September 2026?
5 changes
Charles Schwab’s share of searches among wealth management platforms worldwide has lost ground for 3 months in a row, from 95.4% to 94.7% in September 2026.
Estimated monthly branded searches for Orion worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for Vanguard worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Estimated monthly branded searches for Betterment worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Addepar worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are Charles Schwab’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Charles Schwab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- schwab app
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Where does Charles Schwab compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Retail investing and trading apps | 1st of 11 | 37.4% | Show ranking |
| Stock trading apps | 1st of 5 | 54.4% | Show ranking |
| Investment apps | 1st of 9 | 55.4% | Show ranking |
| Wealth management platforms | 1st of 7 | 94.7% | Shown above |
Is Charles Schwab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.