Brandwave

Betterment vs Charles Schwab:Which is more popular?

In September 2026, Charles Schwab had more branded searches than Betterment among wealth management platforms worldwide. Charles Schwab had about 3.4 million branded searches, while Betterment had 110,000. Charles Schwab made up 94.7% of all wealth management platform searches we track, and Betterment accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about wealth management platforms, Betterment and Charles Schwab each appeared in two of the five answers. Charles Schwab was mentioned before Betterment in every answer that named either.

Among wealth management platforms worldwide in September 2026

Who do people search for more?

Charles Schwab, about 30 searches for every 1 for Betterment

Charles Schwab 3.4M searchesBetterment 110K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Betterment in 2 of 5Charles Schwab in 2 of 5

Who does AI recommend more?

Charles Schwab, named ahead of Betterment in 2 of 2 answers

Charles Schwab first in 2Betterment never first

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Top wealth management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Betterment and Charles Schwab were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Charles Schwab was listed before Betterment in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Charles Schwab1st
  2. Vanguard1st
  3. Addepar3rd
  4. Envestnet4th
  5. Orion5th
  6. Betterment6th
  7. Wealthbox7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Schwab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Betterment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Addepar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanguard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Envestnet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Orion2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wealthbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wealth management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Betterment or Charles Schwab more popular in search?

This chart shows how often people search Google for Betterment and Charles Schwab by name. Each line represents a brand's share of searches for all seven wealth management platforms we track, month by month, from English-language searches worldwide.

Betterment and Charles Schwab among wealth management platforms worldwide, by month

Share of searches by month for Charles Schwab, Betterment. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles SchwabBettermentAddeparVanguardEnvestnetWealthboxOrion
Oct 202594.7%3.1%0.94%0.63%0.28%0.28%0.07%
Nov 202594.7%3.1%0.94%0.63%0.28%0.28%0.05%
Dec 202594.9%3.1%0.77%0.63%0.28%0.28%0.07%
Jan 202694.3%3.8%0.76%0.62%0.23%0.23%0.07%
Feb 202694.3%3.8%0.76%0.62%0.28%0.23%0.06%
Mar 202694%3.8%0.93%0.62%0.28%0.28%0.06%
Apr 202694.3%3.8%0.76%0.62%0.28%0.23%0.06%
May 202695.5%2.6%0.94%0.52%0.23%0.23%0.06%
Jun 202695.4%2.6%0.94%0.52%0.23%0.28%0.06%
Jul 202694.8%3.1%0.94%0.51%0.28%0.28%0.05%
Aug 202694.8%3.1%0.94%0.51%0.34%0.28%0.07%
Sep 202694.7%3.1%0.94%0.51%0.34%0.34%0.05%

How has the Betterment and Charles Schwab comparison changed over the last 12 months?

3 findings

How did search popularity change for wealth management platforms worldwide in September 2026?

2 changes

  1. Charles Schwab’s share of searches among wealth management platforms worldwide has lost ground for 3 months in a row, from 95.4% to 94.7% in September 2026.

  2. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Betterment’s and Charles Schwab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Betterment

1 branded search term

  • betterment

Charles Schwab

1 branded search term

  • schwab app

How the Brand Demand Index is measured

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