How popular isCharles Schwab in search?
In August 2026, there were an estimated 3.4M branded searches for Charles Schwab worldwide which is down 18.1% over the last 11 months. Charles Schwab holds 39% estimated Share of Search among stock brokers worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Charles Schwab39%
Robinhood24%
E*TRADE21.3%Fidelity7.8%
Interactive Brokers7.8%
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Where does Charles Schwab compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stock brokers | 1st of 5 | 39% | Shown below |
| Financial advisers | 1st of 6 | 40.9% | Show ranking |
Which stock brokers compete with Charles Schwab?
Share of Search by month for Charles Schwab, Robinhood, E*TRADE, Fidelity, Interactive Brokers. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | Robinhood | E*TRADE | Fidelity | Interactive Brokers |
|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 24.6% | 18.6% | 6.8% | 8.4% |
| Nov 2025 | 39% | 27.9% | 17.4% | 7.8% | 7.8% |
| Dec 2025 | 41% | 24.2% | 18.3% | 8.2% | 8.2% |
| Jan 2026 | 42.6% | 21.2% | 19.1% | 8.6% | 8.6% |
| Feb 2026 | 44.1% | 21.7% | 19.7% | 7.3% | 7.3% |
| Mar 2026 | 43.9% | 22% | 19.6% | 7.2% | 7.2% |
| Apr 2026 | 43.3% | 21.5% | 19.4% | 8.7% | 7.1% |
| May 2026 | 44.6% | 19.2% | 19.9% | 7.3% | 9% |
| Jun 2026 | 43.6% | 22.6% | 19.5% | 7.2% | 7.2% |
| Jul 2026 | 42.1% | 22.1% | 18.9% | 8.5% | 8.5% |
| Aug 2026 | 39% | 24% | 21.3% | 7.8% | 7.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39% | 3.4M | 0% | -3.1 points | |
| 2, held 2nd | 24% | 2.1M | +16.9% | +1.9 points | |
| 3, held 3rd | 21.3% | 1.8M | +22% | +2.5 points | |
| 4, held 4th | 7.8% | 673K | 0% | -0.6 points | |
| 5, held 5th | 7.8% | 673K | 0% | -0.6 points |
39%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -3.1 points.
24%
Held 2nd. 2.1M estimated branded searches, +16.9% vs prior month. Share +1.9 points.
3.
E*TRADE21.3%
Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +2.5 points.
4.
7.8%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.6 points.
7.8%
Held 5th. 673K estimated branded searches, 0% vs prior month. Share -0.6 points.
Compare search popularity between Charles Schwab and its closest rivals
How has branded search demand for Charles Schwab changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Charles Schwab worldwide fell from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among stock brokers worldwide decreased from 41.6% to 39%.
- Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among stock brokers worldwide peaked at 44.6% in May 2026 and was lowest at 39% in November 2025.
How did search popularity change for stock brokers worldwide in August 2026?
5 changes
In August 2026, E*TRADE gained estimated Share of Search among stock brokers worldwide, from 18.9% to 21.3%.
In August 2026, Robinhood gained estimated Share of Search among stock brokers worldwide, from 22.1% to 24%.
In August 2026, Charles Schwab lost estimated Share of Search among stock brokers worldwide, from 42.1% to 39%.
In August 2026, Fidelity lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%.
In August 2026, Interactive Brokers lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%.
How is Charles Schwab measured?
Brandwave collects information about searches that people make online using Charles Schwab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- charles schwab
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