Brandwave

How popular isCharles Schwab in search?

In September 2026, people searched for Charles Schwab by name about 3.4 million times worldwide, an 18.1% decrease from the previous year. These searches made up 55.4% of all global investment app searches, placing Charles Schwab first out of nine apps. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Charles Schwab55.4%
  2. Robinhood26.3%
  3. Fidelity9.3%
  4. Webull4.4%
  5. Wealthfront2.2%
  6. Betterment1.8%
  7. Acorns0.3%
  8. Stash0.19%
  9. Public0.08%
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Which investment apps compete with Charles Schwab?

Charles Schwab against investment apps worldwide, by month

Share of searches by month for Charles Schwab, Robinhood, Fidelity, Webull, Wealthfront. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles SchwabRobinhoodFidelityWebullWealthfrontBettermentAcornsStashPublic
Oct 202551.7%29.3%8.7%6%2.1%1.7%0.23%0.15%0.07%
Nov 202548.2%33.2%9.9%4.6%1.9%1.6%0.21%0.16%0.07%
Dec 202550.9%28.9%10.5%4.9%2.5%1.7%0.27%0.2%0.08%
Jan 202653.2%25.1%11.2%5.1%2.6%2.1%0.35%0.22%0.07%
Feb 202654.9%25.9%9.5%4.3%2.7%2.2%0.24%0.16%0.08%
Mar 202654.7%26.1%9.4%4.3%2.7%2.2%0.24%0.18%0.08%
Apr 202653.7%25.4%11.2%4.3%2.6%2.2%0.24%0.18%0.1%
May 202658.2%23.1%10%4.6%1.9%1.6%0.21%0.19%0.09%
Jun 202655.4%26.8%9.7%4.4%1.8%1.5%0.2%0.15%0.08%
Jul 202653.6%26.3%11.4%4.3%2.2%1.8%0.24%0.18%0.08%
Aug 202651.2%29.8%10.7%4.1%2.1%1.7%0.23%0.17%0.07%
Sep 202655.4%26.3%9.3%4.4%2.2%1.8%0.3%0.19%0.08%

  1. 1.Charles Schwab

    55.4%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +4.1 points.

  2. 2.Robinhood

    26.3%

    Held 2nd. 1.6M estimated branded searches, -18.2% vs prior month. Share -3.5 points.

  3. 3.Fidelity

    9.3%

    Held 3rd. 565K estimated branded searches, -19.3% vs prior month. Share -1.4 points.

  4. 4.Webull

    4.4%

    Held 4th. 264K estimated branded searches, -0.4% vs prior month. Share +0.3 points.

  5. 5.Wealthfront

    2.2%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Betterment

    1.8%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Acorns

    0.3%

    Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Stash

    0.19%

    Held 8th. 11.2K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Public

    0.08%

    Held 9th. 4.6K estimated branded searches, -6.1% vs prior month. Share 0 points.

Compare search popularity between Charles Schwab and its closest rivals

Every comparison with Charles Schwab

19 comparisons

How has branded search demand for Charles Schwab changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Charles Schwab worldwide fell from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Charles Schwab’s share of searches among investment apps worldwide increased from 51.7% to 55.4%.
  • Across the 12 months ending September 2026, Charles Schwab’s share of searches among investment apps worldwide peaked at 58.2% in May 2026 and was lowest at 48.2% in November 2025.

How did search popularity change for investment apps worldwide in September 2026?

6 changes

  1. In September 2026, Charles Schwab gained share of searches among investment apps worldwide, from 51.2% to 55.4%.

  2. In September 2026, Robinhood lost share of searches among investment apps worldwide, from 29.8% to 26.3%.

  3. In September 2026, Fidelity lost share of searches among investment apps worldwide, from 10.7% to 9.3%.

  4. Estimated monthly branded searches for Webull worldwide fell 44.4% over 12 measured months, from 476K to 264K in September 2026.

  5. Estimated monthly branded searches for Public worldwide fell 19.3% over 12 measured months, from 5.7K to 4.6K in September 2026.

  6. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Charles Schwab’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Charles Schwab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • schwab app

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How the Brand Demand Index is measured

Where does Charles Schwab compete?

Charles Schwab is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Retail investing and trading apps1st of 1137.4%Show ranking
Stock trading apps1st of 554.4%Show ranking
Investment apps1st of 955.4%Shown above
Wealth management platforms1st of 794.7%Show ranking
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