Brandwave

Charles Schwab vs Webull:Which is more popular?

In September 2026, Charles Schwab had more branded searches than Webull among retail investing and trading apps worldwide. Charles Schwab had about 3.4 million branded searches, while Webull had 264,000. Charles Schwab made up 37.4% of all retail investing and trading app searches we track, and Webull accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about retail investing and trading apps, Charles Schwab appeared in all five answers and Webull in three. Charles Schwab was mentioned before Webull in every answer.

Among retail investing and trading apps worldwide in September 2026

Who do people search for more?

Charles Schwab, about 13 searches for every 1 for Webull

Charles Schwab 3.4M searchesWebull 264K searches

Who does AI mention more?

Charles Schwab, mentioned in every answer we collected

Charles Schwab in 5 of 5Webull in 3 of 5

Who does AI recommend more?

Charles Schwab, named ahead of Webull in every answer

Charles Schwab first in 5Webull never first

Follow Charles Schwab vs Webull and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top retail investing and trading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Charles Schwab appeared in all five answers. Webull was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Charles Schwab was listed before Webull in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fidelity1st
  2. Charles Schwab2nd
  3. Robinhood3rd
  4. Interactive Brokers4th
  5. Webull5th
  6. Trade Republic–
  7. Wealthsimple–
  8. Trading 212–
  9. eToro–
  10. Freetrade–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Schwab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fidelity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webull3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trade Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wealthsimple0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freetrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about retail investing and trading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Charles Schwab or Webull more popular in search?

This chart shows how often people search Google for Charles Schwab and Webull by name. Each line represents a brand's share of searches for all 11 retail investing and trading apps we track, month by month, from English-language searches worldwide.

Charles Schwab and Webull among retail investing and trading apps worldwide, by month

Share of searches by month for Charles Schwab, Webull. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles SchwabRobinhoodTrade RepublicInteractive BrokersFidelityWealthsimpleTrading 212eToroWebullFreetradePublic
Oct 202535.5%20.1%8.8%7.3%6%5.2%5.1%7.4%4.1%0.48%0.05%
Nov 202533.8%23.3%8.4%7%7%5%4.8%7%3.2%0.45%0.05%
Dec 202535.3%20.1%10.6%7.3%7.3%5.2%4.2%6.1%3.4%0.4%0.06%
Jan 202635.5%16.7%10.7%7.3%7.5%5.5%5.4%7.4%3.4%0.59%0.05%
Feb 202637.4%17.6%9.2%6.3%6.5%8.6%4.4%6.4%3%0.51%0.05%
Mar 202634.9%16.6%8.6%5.9%6%13.5%5.1%6%2.8%0.48%0.05%
Apr 202635.5%16.8%8.7%6%7.4%12.8%4.4%5%2.8%0.48%0.06%
May 202638.6%15.3%11.6%7.9%6.7%6.1%4.7%5.4%3.1%0.43%0.06%
Jun 202637%17.9%13.6%6.2%6.4%5.7%4.5%5.2%2.9%0.35%0.05%
Jul 202635.9%17.6%13.2%7.4%7.6%5.6%4.4%5.1%2.9%0.28%0.05%
Aug 202634.8%20.2%12.8%7.2%7.3%5.3%4.3%4.9%2.8%0.33%0.05%
Sep 202637.4%17.8%11.2%7.7%6.3%5.6%5.3%5.2%2.9%0.51%0.05%

How has the Charles Schwab and Webull comparison changed over the last 12 months?

3 findings

How did search popularity change for retail investing and trading apps worldwide in September 2026?

2 changes

  1. In September 2026, Charles Schwab gained share of searches among retail investing and trading apps worldwide, from 34.8% to 37.4%.

  2. Estimated monthly branded searches for Webull worldwide fell 44.4% over 12 measured months, from 476K to 264K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Charles Schwab’s and Webull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Charles Schwab

1 branded search term

  • schwab app

Webull

12 branded search terms

  • webull
  • webull app
  • webull brokerage
  • webull charts
  • webull crypto
  • webull fees
  • webull financial
  • webull options
  • webull paper trading
  • webull trading
  • webull trading platform
  • webullcom

How the Brand Demand Index is measured

Other head-to-heads among retail investing and trading apps

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free