Brandwave

Retail investing and trading apps:Which brands are most popular in search?

In August 2026, Robinhood was the most searched among retail investing and trading apps worldwide, with an estimated 2.1M branded searches and 39.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Robinhood39.1%
  2. Trade Republic23.3%
  3. Trading 21212.4%
  4. Wealthsimple10%
  5. eToro9.1%
  6. Webull5.3%
  7. Freetrade0.62%
  8. Public0.2%

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Share of SearchLeaderboard

Compare app-based brokers and investing platforms for individual investors, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among retail investing and trading apps worldwide, by month

Share of Search by month for Robinhood, Trade Republic, Trading 212, Wealthsimple, eToro, Webull. The figures are in the table below the chart.

View monthly share of search table
MonthRobinhoodTrade RepublicTrading 212WealthsimpleeToroWebullFreetradePublic
Oct 202537.7%15.8%14.9%9.5%13.5%7.6%0.87%0.2%
Nov 202542.7%14.8%14%8.9%12.5%6%0.81%0.21%
Dec 202538.7%19.7%12.8%9.8%11.4%6.6%0.75%0.25%
Jan 202632.5%19.7%15.6%10.4%13.8%6.6%1.1%0.21%
Feb 202634.2%17.1%13.6%16.2%12%5.7%0.98%0.2%
Mar 202630.3%14.9%14.8%23.4%10.5%5%0.85%0.2%
Apr 202631.9%15.9%13.1%23.4%9.2%5.3%0.89%0.23%
May 202632.4%22.7%14.7%12.2%10.7%6.2%0.85%0.22%
Jun 202635.1%25%13.2%10.7%9.6%5.6%0.65%0.2%
Jul 202635.4%24.7%13%10.7%9.7%5.7%0.54%0.2%
Aug 202639.1%23.3%12.4%10%9.1%5.3%0.62%0.2%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Robinhood

    39.1%

    held 1st · 2.1M estimated branded searches · +16.9% vs prior month · +3.7 points

  2. 2.Trade Republic

    23.3%

    held 2nd · 1.2M estimated branded searches · +<0.01% vs prior month · -1.4 points

  3. 3.Trading 212

    12.4%

    held 3rd · 652K estimated branded searches · +0.65% vs prior month · -0.7 points

  4. 4.Wealthsimple

    10%

    held 4th · 529K estimated branded searches · -0.47% vs prior month · -0.6 points

  5. 5.eToro

    9.1%

    held 5th · 480K estimated branded searches · -0.97% vs prior month · -0.6 points

  6. 6.Webull

    5.3%

    held 6th · 279K estimated branded searches · -2.1% vs prior month · -0.4 points

  7. 7.Freetrade

    0.62%

    held 7th · 32.7K estimated branded searches · +21.6% vs prior month · +0.1 points

  8. 8.Public

    0.2%

    held 8th · 10.7K estimated branded searches · +9.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among retail investing and trading apps worldwide?

In August 2026, Robinhood was the most searched among retail investing and trading apps worldwide, with an estimated 2.1M branded searches and 39.1% estimated Share of Search within this set. Trade Republic is in 2nd place, 15.7 percentage points behind at 23.3% Share of Search.

Global retail investing and trading apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Robinhood37.7% → 39.1%42.7%Nov 202530.3%Mar 20261st
Trade Republic15.8% → 23.3%25%Jun 202614.8%Nov 20252nd
Trading 21214.9% → 12.4%15.6%Jan 202612.4%Aug 20263rd
Wealthsimple9.5% → 10%23.4%Mar 20268.9%Nov 20255th → 4th
eToro13.5% → 9.1%13.8%Jan 20269.1%Aug 20264th → 5th
Webull7.6% → 5.3%7.6%Oct 20255%Mar 20266th
Freetrade0.87% → 0.62%1.1%Jan 20260.54%Jul 20267th
Public0.2%0.25%Dec 20250.2%Jul 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among retail investing and trading apps worldwide increased from 37.7% to 39.1%.
  • Across the 11 months ending August 2026, Trade Republic’s estimated Share of Search among retail investing and trading apps worldwide increased from 15.8% to 23.3%.
  • Across the 11 months ending August 2026, Trading 212’s estimated Share of Search among retail investing and trading apps worldwide decreased from 14.9% to 12.4%.
  • Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among retail investing and trading apps worldwide increased from 9.5% to 10%.
  • Across the 11 months ending August 2026, eToro’s estimated Share of Search among retail investing and trading apps worldwide decreased from 13.5% to 9.1%.
  • Across the 11 months ending August 2026, Webull’s estimated Share of Search among retail investing and trading apps worldwide decreased from 7.6% to 5.3%.
  • Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among retail investing and trading apps worldwide peaked at 42.7% in November 2025 and was lowest at 30.3% in March 2026.
  • Across the 11 months ending August 2026, Trade Republic’s estimated Share of Search among retail investing and trading apps worldwide peaked at 25% in June 2026 and was lowest at 14.8% in November 2025.
  • Across the 11 months ending August 2026, Trading 212’s estimated Share of Search among retail investing and trading apps worldwide peaked at 15.6% in January 2026 and was lowest at 12.4% in August 2026.
  • Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among retail investing and trading apps worldwide peaked at 23.4% in March 2026 and was lowest at 8.9% in November 2025.
  • Across the 11 months ending August 2026, eToro’s estimated Share of Search among retail investing and trading apps worldwide peaked at 13.8% in January 2026 and was lowest at 9.1% in August 2026.
  • Across the 11 months ending August 2026, Webull’s estimated Share of Search among retail investing and trading apps worldwide peaked at 7.6% in October 2025 and was lowest at 5% in March 2026.
  • Across the 11 months ending August 2026, Wealthsimple rose from 5th to 4th among retail investing and trading apps worldwide.
  • Across the 11 months ending August 2026, eToro fell from 4th to 5th among retail investing and trading apps worldwide.
  • Across the 11 months ending August 2026, Freetrade and Public held steady: their estimated Share of Search among retail investing and trading apps worldwide each moved less than 0.5 percentage points.

How did search popularity change for retail investing and trading apps worldwide in August 2026?

  1. In August 2026, Robinhood gained estimated Share of Search among retail investing and trading apps worldwide, from 35.4% to 39.1%.

  2. In August 2026, Trade Republic lost estimated Share of Search among retail investing and trading apps worldwide, from 24.7% to 23.3%.

  3. In August 2026, Trading 212 lost estimated Share of Search among retail investing and trading apps worldwide, from 13% to 12.4%.

  4. In August 2026, Wealthsimple lost estimated Share of Search among retail investing and trading apps worldwide, from 10.7% to 10%.

  5. In August 2026, eToro lost estimated Share of Search among retail investing and trading apps worldwide, from 9.7% to 9.1%.

  6. Estimated monthly branded searches for Webull worldwide fell 43.1% over 11 measured months, from 490K to 279K in August 2026.

  7. Estimated monthly branded searches for Freetrade worldwide fell 41.7% over 11 measured months, from 56.1K to 32.7K in August 2026.

  8. Estimated monthly branded searches for Public worldwide fell 17.7% over 11 measured months, from 13K to 10.7K in August 2026.

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