Fidelity vs Interactive Brokers:Which is more popular by branded search?
In August 2026, Fidelity and Interactive Brokers were level on Share of Search among stock brokers worldwide, with an estimated 673K branded searches each, at 7.8% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fidelity or Interactive Brokers?
Compare the brokers people trade shares through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fidelity, Interactive Brokers. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | Robinhood | E*TRADE | Fidelity | Interactive Brokers |
|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 24.6% | 18.6% | 6.8% | 8.4% |
| Nov 2025 | 39% | 27.9% | 17.4% | 7.8% | 7.8% |
| Dec 2025 | 41% | 24.2% | 18.3% | 8.2% | 8.2% |
| Jan 2026 | 42.6% | 21.2% | 19.1% | 8.6% | 8.6% |
| Feb 2026 | 44.1% | 21.7% | 19.7% | 7.3% | 7.3% |
| Mar 2026 | 43.9% | 22% | 19.6% | 7.2% | 7.2% |
| Apr 2026 | 43.3% | 21.5% | 19.4% | 8.7% | 7.1% |
| May 2026 | 44.6% | 19.2% | 19.9% | 7.3% | 9% |
| Jun 2026 | 43.6% | 22.6% | 19.5% | 7.2% | 7.2% |
| Jul 2026 | 42.1% | 22.1% | 18.9% | 8.5% | 8.5% |
| Aug 2026 | 39% | 24% | 21.3% | 7.8% | 7.8% |
| Sep 2026 | — | — | — | — | — |
How has the Fidelity and Interactive Brokers comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Fidelity took it in April 2026, Interactive Brokers took it in May 2026.
- Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among stock brokers worldwide moved from 6.8% to 7.8%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among stock brokers worldwide moved from 8.4% to 7.8%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for stock brokers worldwide in August 2026?
2 changes
In August 2026, Fidelity lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%.
In August 2026, Interactive Brokers lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Fidelity’s and Interactive Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fidelity
1 branded search term
- fidelity investments
Interactive Brokers
1 branded search term
- interactive brokers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.