Brandwave

How popular isFidelity?

In September 2026, people searched for Fidelity by name about 565,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 6.3% of all global retail investing and trading app searches, placing Fidelity fifth out of 11 apps. When we asked both ChatGPT and Google AI Overviews about retail investing and trading apps, Fidelity appeared in all answers and was the most recommended of the 11.

Search and AI answers in September 2026

Fidelity is the fifth most searched of 11 competitors and the most recommended in AI answers.

  1. Charles SchwabShare of searches 37.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. RobinhoodShare of searches 17.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Trade RepublicShare of searches 11.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Interactive BrokersShare of searches 7.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. FidelityShare of searches 6.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top retail investing and trading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fidelity appeared in all five answers. Fidelity is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fidelity1st
  2. Charles Schwab2nd
  3. Robinhood3rd
  4. Interactive Brokers4th
  5. Webull5th
  6. Trade Republic–
  7. Wealthsimple–
  8. Trading 212–
  9. eToro–
  10. Freetrade–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Schwab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fidelity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webull3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trade Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wealthsimple0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freetrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about retail investing and trading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which retail investing and trading apps compete with Fidelity?

Fidelity against retail investing and trading apps worldwide, by month

Share of searches by month for Charles Schwab, Robinhood, Trade Republic, Interactive Brokers, Fidelity, Wealthsimple, Trading 212, eToro, Webull. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles SchwabRobinhoodTrade RepublicInteractive BrokersFidelityWealthsimpleTrading 212eToroWebullFreetradePublic
Oct 202535.5%20.1%8.8%7.3%6%5.2%5.1%7.4%4.1%0.48%0.05%
Nov 202533.8%23.3%8.4%7%7%5%4.8%7%3.2%0.45%0.05%
Dec 202535.3%20.1%10.6%7.3%7.3%5.2%4.2%6.1%3.4%0.4%0.06%
Jan 202635.5%16.7%10.7%7.3%7.5%5.5%5.4%7.4%3.4%0.59%0.05%
Feb 202637.4%17.6%9.2%6.3%6.5%8.6%4.4%6.4%3%0.51%0.05%
Mar 202634.9%16.6%8.6%5.9%6%13.5%5.1%6%2.8%0.48%0.05%
Apr 202635.5%16.8%8.7%6%7.4%12.8%4.4%5%2.8%0.48%0.06%
May 202638.6%15.3%11.6%7.9%6.7%6.1%4.7%5.4%3.1%0.43%0.06%
Jun 202637%17.9%13.6%6.2%6.4%5.7%4.5%5.2%2.9%0.35%0.05%
Jul 202635.9%17.6%13.2%7.4%7.6%5.6%4.4%5.1%2.9%0.28%0.05%
Aug 202634.8%20.2%12.8%7.2%7.3%5.3%4.3%4.9%2.8%0.33%0.05%
Sep 202637.4%17.8%11.2%7.7%6.3%5.6%5.3%5.2%2.9%0.51%0.05%

  1. 1.Charles Schwab

    37.4%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Robinhood

    17.8%

    Held 2nd. 1.6M estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.Trade Republic

    11.2%

    Held 3rd. 1M estimated branded searches, -18% vs prior month. Share -1.5 points.

  4. 4.Interactive Brokers

    7.7%

    Moved from 5th to 4th. 688K estimated branded searches, -0.48% vs prior month. Share +0.5 points.

  5. 5.Fidelity

    6.3%

    Moved from 4th to 5th. 565K estimated branded searches, -19.3% vs prior month. Share -1 points.

  6. 6.Wealthsimple

    5.6%

    Held 6th. 504K estimated branded searches, -1.9% vs prior month. Share +0.3 points.

  7. 7.Trading 212

    5.3%

    Moved from 8th to 7th. 478K estimated branded searches, +15.9% vs prior month. Share +1 points.

  8. 8.eToro

    5.2%

    Moved from 7th to 8th. 471K estimated branded searches, -0.31% vs prior month. Share +0.3 points.

  9. 9.Webull

    2.9%

    Held 9th. 264K estimated branded searches, -0.4% vs prior month. Share +0.2 points.

  10. 10.Freetrade

    0.51%

    Held 10th. 45.5K estimated branded searches, +41.5% vs prior month. Share +0.2 points.

  11. 11.Public

    0.05%

    Held 11th. 4.6K estimated branded searches, -6.1% vs prior month. Share 0 points.

Compare popularity between Fidelity and its closest rivals

Every comparison with Fidelity

14 comparisons

How has branded search demand for Fidelity changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fidelity worldwide fell from 691K to 565K.
  • Across the 12 months ending September 2026, Fidelity’s share of searches among retail investing and trading apps worldwide peaked at 7.6% in July 2026 and was lowest at 6% in October 2025.
  • Across the 12 months ending September 2026, Fidelity rose from 6th to 5th among retail investing and trading apps worldwide.

How did search popularity change for retail investing and trading apps worldwide in September 2026?

6 changes

  1. In September 2026, Trading 212 overtook eToro to rank 7th among retail investing and trading apps worldwide, with 5.3% of the searches.

  2. In September 2026, Charles Schwab gained share of searches among retail investing and trading apps worldwide, from 34.8% to 37.4%.

  3. In September 2026, Robinhood lost share of searches among retail investing and trading apps worldwide, from 20.2% to 17.8%.

  4. In September 2026, Trade Republic lost share of searches among retail investing and trading apps worldwide, from 12.8% to 11.2%.

  5. In September 2026, Fidelity lost share of searches among retail investing and trading apps worldwide, from 7.3% to 6.3%.

  6. In September 2026, Interactive Brokers rose from 5th to 4th among retail investing and trading apps worldwide.

How are Fidelity’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fidelity’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fidelity app

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How the Brand Demand Index is measured

Where does Fidelity compete?

Fidelity is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Retail investing and trading apps5th of 116.3%Shown above
Investment apps3rd of 99.3%Show ranking
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Is Fidelity your brand?

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