Fidelity vs Stash:Which is searched more?
In September 2026, Fidelity had more branded searches than Stash among investment apps worldwide. Fidelity had about 565,000 branded searches, while Stash had 11,200. Fidelity made up 9.3% of all investment app searches we track, and Stash accounted for 0.19%. These are worldwide searches for English-language branded terms.
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Is Fidelity or Stash more popular in search?
Compare the investment apps businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Fidelity, Stash. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Schwab | Robinhood | Fidelity | Webull | Wealthfront | Betterment | Acorns | Stash | Public |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 29.3% | 8.7% | 6% | 2.1% | 1.7% | 0.23% | 0.15% | 0.07% |
| Nov 2025 | 48.2% | 33.2% | 9.9% | 4.6% | 1.9% | 1.6% | 0.21% | 0.16% | 0.07% |
| Dec 2025 | 50.9% | 28.9% | 10.5% | 4.9% | 2.5% | 1.7% | 0.27% | 0.2% | 0.08% |
| Jan 2026 | 53.2% | 25.1% | 11.2% | 5.1% | 2.6% | 2.1% | 0.35% | 0.22% | 0.07% |
| Feb 2026 | 54.9% | 25.9% | 9.5% | 4.3% | 2.7% | 2.2% | 0.24% | 0.16% | 0.08% |
| Mar 2026 | 54.7% | 26.1% | 9.4% | 4.3% | 2.7% | 2.2% | 0.24% | 0.18% | 0.08% |
| Apr 2026 | 53.7% | 25.4% | 11.2% | 4.3% | 2.6% | 2.2% | 0.24% | 0.18% | 0.1% |
| May 2026 | 58.2% | 23.1% | 10% | 4.6% | 1.9% | 1.6% | 0.21% | 0.19% | 0.09% |
| Jun 2026 | 55.4% | 26.8% | 9.7% | 4.4% | 1.8% | 1.5% | 0.2% | 0.15% | 0.08% |
| Jul 2026 | 53.6% | 26.3% | 11.4% | 4.3% | 2.2% | 1.8% | 0.24% | 0.18% | 0.08% |
| Aug 2026 | 51.2% | 29.8% | 10.7% | 4.1% | 2.1% | 1.7% | 0.23% | 0.17% | 0.07% |
| Sep 2026 | 55.4% | 26.3% | 9.3% | 4.4% | 2.2% | 1.8% | 0.3% | 0.19% | 0.08% |
How has the Fidelity and Stash comparison changed over the last 12 months?
3 findings
- Fidelity was ahead of Stash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fidelity’s share of searches among investment apps worldwide moved from 8.7% to 9.3%, and its estimated monthly branded searches moved from 691K to 565K.
- Across the 12 months ending September 2026, Stash’s share of searches among investment apps worldwide moved from 0.15% to 0.19%, and its estimated monthly branded searches moved from 11.5K to 11.2K.
How did search popularity change for investment apps worldwide in September 2026?
1 change
In September 2026, Fidelity lost share of searches among investment apps worldwide, from 10.7% to 9.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fidelity’s and Stash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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Charles Schwab vs Robinhood: compare search popularity- Charles Schwab vs Fidelity: compare search popularity
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- Robinhood vs Webull: compare search popularity
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