Fidelity vs Robinhood:Which is more popular?
In September 2026, Robinhood had more branded searches than Fidelity among investment apps worldwide. Robinhood had about 1.6 million branded searches, while Fidelity had 565,000. Robinhood made up 26.3% of all investment app searches we track, and Fidelity accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about investment apps, both Fidelity and Robinhood appeared in all five answers. Fidelity was mentioned before Robinhood in four out of five answers.
Who do people search for more?
Robinhood, about 3 searches for every 1 for Fidelity
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Fidelity, named ahead of Robinhood in 4 of 5 answers
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Top investment apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Fidelity and Robinhood showed up in all five answers. Fidelity was listed before Robinhood in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fidelity1st
- Robinhood2nd
Charles Schwab3rd
Acorns4th
Betterment5th
Webull6th
Public7th
Wealthfront–
Stash–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fidelity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Charles Schwab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Webull3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Acorns3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Betterment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Public1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wealthfront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about investment apps
5 answers
Asked ChatGPT
“Which investment app should I use?”
Asked ChatGPT
“What are the best investment apps?”
Asked ChatGPT
“What's the best investment app for beginner investing?”
Searched Google, AI Overview
“investment apps”
Searched Google, AI Overview
“stock investing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fidelity or Robinhood more popular in search?
This chart shows how often people search Google for Fidelity and Robinhood by name. Each line represents a brand's share of searches for all nine investment apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Robinhood, Fidelity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Schwab | Robinhood | Fidelity | Webull | Wealthfront | Betterment | Acorns | Stash | Public |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 29.3% | 8.7% | 6% | 2.1% | 1.7% | 0.23% | 0.15% | 0.07% |
| Nov 2025 | 48.2% | 33.2% | 9.9% | 4.6% | 1.9% | 1.6% | 0.21% | 0.16% | 0.07% |
| Dec 2025 | 50.9% | 28.9% | 10.5% | 4.9% | 2.5% | 1.7% | 0.27% | 0.2% | 0.08% |
| Jan 2026 | 53.2% | 25.1% | 11.2% | 5.1% | 2.6% | 2.1% | 0.35% | 0.22% | 0.07% |
| Feb 2026 | 54.9% | 25.9% | 9.5% | 4.3% | 2.7% | 2.2% | 0.24% | 0.16% | 0.08% |
| Mar 2026 | 54.7% | 26.1% | 9.4% | 4.3% | 2.7% | 2.2% | 0.24% | 0.18% | 0.08% |
| Apr 2026 | 53.7% | 25.4% | 11.2% | 4.3% | 2.6% | 2.2% | 0.24% | 0.18% | 0.1% |
| May 2026 | 58.2% | 23.1% | 10% | 4.6% | 1.9% | 1.6% | 0.21% | 0.19% | 0.09% |
| Jun 2026 | 55.4% | 26.8% | 9.7% | 4.4% | 1.8% | 1.5% | 0.2% | 0.15% | 0.08% |
| Jul 2026 | 53.6% | 26.3% | 11.4% | 4.3% | 2.2% | 1.8% | 0.24% | 0.18% | 0.08% |
| Aug 2026 | 51.2% | 29.8% | 10.7% | 4.1% | 2.1% | 1.7% | 0.23% | 0.17% | 0.07% |
| Sep 2026 | 55.4% | 26.3% | 9.3% | 4.4% | 2.2% | 1.8% | 0.3% | 0.19% | 0.08% |
How has the Fidelity and Robinhood comparison changed over the last 12 months?
3 findings
- Robinhood was ahead of Fidelity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fidelity’s share of searches among investment apps worldwide moved from 8.7% to 9.3%, and its estimated monthly branded searches moved from 691K to 565K.
- Across the 12 months ending September 2026, Robinhood’s share of searches among investment apps worldwide moved from 29.3% to 26.3%, and its estimated monthly branded searches moved from 2.3M to 1.6M.
How did search popularity change for investment apps worldwide in September 2026?
2 changes
In September 2026, Robinhood lost share of searches among investment apps worldwide, from 29.8% to 26.3%.
In September 2026, Fidelity lost share of searches among investment apps worldwide, from 10.7% to 9.3%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Fidelity’s and Robinhood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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