Brandwave

Charles Schwab vs Robinhood:Which is searched more?

In September 2026, Charles Schwab had more branded searches than Robinhood among investment apps worldwide. Charles Schwab had about 3.4 million branded searches, while Robinhood had 1.6 million. Charles Schwab made up 55.4% of all investment app searches we track, and Robinhood accounted for 26.3%. These are worldwide searches for English-language branded terms.

Share of searches among investment apps worldwide in September 2026Is Charles Schwab or Robinhood more popular in search?
Charles Schwab55.4%3.4M searches
vs
Robinhood26.3%1.6M searches

Follow Charles Schwab vs Robinhood and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Charles Schwab or Robinhood more popular in search?

Compare the investment apps businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Charles Schwab and Robinhood among investment apps worldwide, by month

Share of searches by month for Charles Schwab, Robinhood. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles SchwabRobinhoodFidelityWebullWealthfrontBettermentAcornsStashPublic
Oct 202551.7%29.3%8.7%6%2.1%1.7%0.23%0.15%0.07%
Nov 202548.2%33.2%9.9%4.6%1.9%1.6%0.21%0.16%0.07%
Dec 202550.9%28.9%10.5%4.9%2.5%1.7%0.27%0.2%0.08%
Jan 202653.2%25.1%11.2%5.1%2.6%2.1%0.35%0.22%0.07%
Feb 202654.9%25.9%9.5%4.3%2.7%2.2%0.24%0.16%0.08%
Mar 202654.7%26.1%9.4%4.3%2.7%2.2%0.24%0.18%0.08%
Apr 202653.7%25.4%11.2%4.3%2.6%2.2%0.24%0.18%0.1%
May 202658.2%23.1%10%4.6%1.9%1.6%0.21%0.19%0.09%
Jun 202655.4%26.8%9.7%4.4%1.8%1.5%0.2%0.15%0.08%
Jul 202653.6%26.3%11.4%4.3%2.2%1.8%0.24%0.18%0.08%
Aug 202651.2%29.8%10.7%4.1%2.1%1.7%0.23%0.17%0.07%
Sep 202655.4%26.3%9.3%4.4%2.2%1.8%0.3%0.19%0.08%

How has the Charles Schwab and Robinhood comparison changed over the last 12 months?

3 findings
  • Charles Schwab was ahead of Robinhood in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Charles Schwab’s share of searches among investment apps worldwide moved from 51.7% to 55.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Robinhood’s share of searches among investment apps worldwide moved from 29.3% to 26.3%, and its estimated monthly branded searches moved from 2.3M to 1.6M.

How did search popularity change for investment apps worldwide in September 2026?

2 changes

  1. In September 2026, Charles Schwab gained share of searches among investment apps worldwide, from 51.2% to 55.4%.

  2. In September 2026, Robinhood lost share of searches among investment apps worldwide, from 29.8% to 26.3%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Charles Schwab’s and Robinhood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Charles Schwab

1 branded search term

  • schwab app

Robinhood

12 branded search terms

  • robinhood
  • robinhood app
  • robinhood apps
  • robinhood bank
  • robinhood crypto
  • robinhood cryptocurrency
  • robinhood financial
  • robinhood investing
  • robinhood investment app
  • robinhood retirement
  • robinhood trading
  • robinhood trading app

How the Brand Demand Index is measured

Other head-to-heads among investment apps

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free