Brandwave

Investment apps:Which brands are most popular in search?

In August 2026, Robinhood was the most searched among investment apps worldwide, with an estimated 2.1M branded searches and 71.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Robinhood71.6%
  2. Acorns19.1%
  3. Wealthfront4.7%
  4. Betterment3.8%
  5. Public0.37%
  6. Stash0.34%

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Share of SearchLeaderboard

Compare the investment apps businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among investment apps worldwide, by month

Share of Search by month for Robinhood, Acorns, Wealthfront, Betterment. The figures are in the table below the chart.

View monthly share of search table
MonthRobinhoodAcornsWealthfrontBettermentPublicStash
Oct 202567.9%23.1%4.6%3.8%0.36%0.28%
Nov 202571.9%20.1%4%3.3%0.35%0.3%
Dec 202570%19.4%5.8%3.9%0.45%0.43%
Jan 202665.6%21.7%6.5%5.3%0.42%0.48%
Feb 202668.3%18.6%6.8%5.6%0.4%0.34%
Mar 202668.6%18.4%6.7%5.5%0.44%0.4%
Apr 202665.6%21.7%6.5%5.3%0.47%0.39%
May 202668.3%21.3%5.2%4.3%0.46%0.47%
Jun 202674.7%15.9%4.8%3.9%0.42%0.35%
Jul 202668.4%21.4%5.2%4.3%0.38%0.38%
Aug 202671.6%19.1%4.7%3.8%0.37%0.34%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Robinhood

    71.6%

    Held 1st. 2.1M estimated branded searches, +16.9% vs prior month. Share +3.3 points.

  2. 2.Acorns

    19.1%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Wealthfront

    4.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Betterment

    3.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Public

    0.37%

    Moved from 6th to 5th. 10.7K estimated branded searches, +9.5% vs prior month. Share 0 points.

  6. 6.Stash

    0.34%

    Moved from 5th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among investment apps worldwide?

In August 2026, Robinhood was the most searched among investment apps worldwide, with an estimated 2.1M branded searches and 71.6% estimated Share of Search within this set. Acorns is in 2nd place, 52.5 percentage points behind at 19.1% Share of Search.

Global investment apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Robinhood67.9% → 71.6%74.7%Jun 202665.6%Apr 20261st
Acorns23.1% → 19.1%23.1%Oct 202515.9%Jun 20262nd
Wealthfront4.6% → 4.7%6.8%Feb 20264%Nov 20253rd
Betterment3.8%5.6%Feb 20263.3%Nov 20254th
Public0.36% → 0.37%0.47%Apr 20260.35%Nov 20255th
Stash0.28% → 0.34%0.48%Jan 20260.28%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among investment apps worldwide increased from 67.9% to 71.6%.
  • Across the 11 months ending August 2026, Acorns’ estimated Share of Search among investment apps worldwide decreased from 23.1% to 19.1%.
  • Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among investment apps worldwide peaked at 74.7% in June 2026 and was lowest at 65.6% in April 2026.
  • Across the 11 months ending August 2026, Acorns’ estimated Share of Search among investment apps worldwide peaked at 23.1% in October 2025 and was lowest at 15.9% in June 2026.
  • Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among investment apps worldwide peaked at 6.8% in February 2026 and was lowest at 4% in November 2025.
  • Across the 11 months ending August 2026, Betterment’s estimated Share of Search among investment apps worldwide peaked at 5.6% in February 2026 and was lowest at 3.3% in November 2025.
  • Across the 11 months ending August 2026, Wealthfront, Betterment, Public and Stash held steady: their estimated Share of Search among investment apps worldwide each moved less than 0.5 percentage points.

How did search popularity change for investment apps worldwide in August 2026?

  1. In August 2026, Robinhood gained estimated Share of Search among investment apps worldwide, from 68.4% to 71.6%.

  2. In August 2026, Acorns lost estimated Share of Search among investment apps worldwide, from 21.4% to 19.1%.

  3. In August 2026, Wealthfront lost estimated Share of Search among investment apps worldwide, from 5.2% to 4.7%.

  4. In August 2026, Public rose from 6th to 5th among investment apps worldwide.

  5. In August 2026, Stash fell from 5th to 6th among investment apps worldwide.

  6. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

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