Fidelity vs Webull:Which is more popular?
In September 2026, Fidelity had more branded searches than Webull among retail investing and trading apps worldwide. Fidelity had about 565,000 branded searches, while Webull had 264,000. Fidelity made up 6.3% of all retail investing and trading app searches we track, and Webull accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about retail investing and trading apps, Fidelity appeared in all five answers and Webull in three. Fidelity was mentioned before Webull in every answer.
Who do people search for more?
Fidelity, about 2 searches for every 1 for Webull
Who does AI mention more?
Fidelity, mentioned in every answer we collected
Who does AI recommend more?
Fidelity, named ahead of Webull in every answer
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Top retail investing and trading apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fidelity appeared in all five answers. Webull was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fidelity was listed before Webull in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Charles Schwab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fidelity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Interactive Brokers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Webull3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trade Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wealthsimple0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freetrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about retail investing and trading apps
5 answers
Asked ChatGPT
“Which retail investing and trading app should I use?”
Asked ChatGPT
“What are the best retail investing and trading apps?”
Asked ChatGPT
“What's the best retail investing and trading app for individual investors?”
Searched Google, AI Overview
“best investing app”
Searched Google, AI Overview
“trading app for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fidelity or Webull more popular in search?
This chart shows how often people search Google for Fidelity and Webull by name. Each line represents a brand's share of searches for all 11 retail investing and trading apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Fidelity, Webull. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Schwab | Robinhood | Trade Republic | Interactive Brokers | Fidelity | Wealthsimple | Trading 212 | eToro | Webull | Freetrade | Public |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 20.1% | 8.8% | 7.3% | 6% | 5.2% | 5.1% | 7.4% | 4.1% | 0.48% | 0.05% |
| Nov 2025 | 33.8% | 23.3% | 8.4% | 7% | 7% | 5% | 4.8% | 7% | 3.2% | 0.45% | 0.05% |
| Dec 2025 | 35.3% | 20.1% | 10.6% | 7.3% | 7.3% | 5.2% | 4.2% | 6.1% | 3.4% | 0.4% | 0.06% |
| Jan 2026 | 35.5% | 16.7% | 10.7% | 7.3% | 7.5% | 5.5% | 5.4% | 7.4% | 3.4% | 0.59% | 0.05% |
| Feb 2026 | 37.4% | 17.6% | 9.2% | 6.3% | 6.5% | 8.6% | 4.4% | 6.4% | 3% | 0.51% | 0.05% |
| Mar 2026 | 34.9% | 16.6% | 8.6% | 5.9% | 6% | 13.5% | 5.1% | 6% | 2.8% | 0.48% | 0.05% |
| Apr 2026 | 35.5% | 16.8% | 8.7% | 6% | 7.4% | 12.8% | 4.4% | 5% | 2.8% | 0.48% | 0.06% |
| May 2026 | 38.6% | 15.3% | 11.6% | 7.9% | 6.7% | 6.1% | 4.7% | 5.4% | 3.1% | 0.43% | 0.06% |
| Jun 2026 | 37% | 17.9% | 13.6% | 6.2% | 6.4% | 5.7% | 4.5% | 5.2% | 2.9% | 0.35% | 0.05% |
| Jul 2026 | 35.9% | 17.6% | 13.2% | 7.4% | 7.6% | 5.6% | 4.4% | 5.1% | 2.9% | 0.28% | 0.05% |
| Aug 2026 | 34.8% | 20.2% | 12.8% | 7.2% | 7.3% | 5.3% | 4.3% | 4.9% | 2.8% | 0.33% | 0.05% |
| Sep 2026 | 37.4% | 17.8% | 11.2% | 7.7% | 6.3% | 5.6% | 5.3% | 5.2% | 2.9% | 0.51% | 0.05% |
How has the Fidelity and Webull comparison changed over the last 12 months?
3 findings
- Fidelity was ahead of Webull in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fidelity’s share of searches among retail investing and trading apps worldwide moved from 6% to 6.3%, and its estimated monthly branded searches moved from 691K to 565K.
- Across the 12 months ending September 2026, Webull’s share of searches among retail investing and trading apps worldwide moved from 4.1% to 2.9%, and its estimated monthly branded searches moved from 476K to 264K.
How did search popularity change for retail investing and trading apps worldwide in September 2026?
2 changes
In September 2026, Fidelity lost share of searches among retail investing and trading apps worldwide, from 7.3% to 6.3%.
Estimated monthly branded searches for Webull worldwide fell 44.4% over 12 measured months, from 476K to 264K in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Fidelity’s and Webull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among retail investing and trading apps
- Charles Schwab vs Robinhood: compare popularity
- Charles Schwab vs Trade Republic: compare popularity
- Charles Schwab vs Interactive Brokers: compare popularity
- Charles Schwab vs Fidelity: compare popularity
- Robinhood vs Trade Republic: compare popularity
- Robinhood vs Interactive Brokers: compare popularity
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