Betterment vs Fidelity:Which is more popular by branded search?
In August 2026, Fidelity had more branded searches than Betterment among investment platforms worldwide. Fidelity was estimated to have 673K branded searches compared to Betterment’s 110K, and held a 16% Share of Search versus Betterment’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Betterment or Fidelity?
Compare the platforms people invest through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fidelity, Betterment. The figures are in the table below the chart.
View monthly share of search table
| Month | Vanguard | Fidelity | Acorns | Wealthfront | Betterment |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 14.8% | 18.1% | 3.6% | 3% |
| Nov 2025 | 58.5% | 17.6% | 17.6% | 3.5% | 2.9% |
| Dec 2025 | 64.7% | 15.9% | 13% | 3.9% | 2.6% |
| Jan 2026 | 64.3% | 15.8% | 12.9% | 3.9% | 3.2% |
| Feb 2026 | 63.3% | 15.5% | 12.7% | 4.6% | 3.8% |
| Mar 2026 | 63.3% | 15.5% | 12.7% | 4.6% | 3.8% |
| Apr 2026 | 64.3% | 15.8% | 12.9% | 3.9% | 3.2% |
| May 2026 | 65.1% | 16% | 13.1% | 3.2% | 2.6% |
| Jun 2026 | 66.7% | 16.4% | 11% | 3.3% | 2.7% |
| Jul 2026 | 60.4% | 18.1% | 14.8% | 3.6% | 3% |
| Aug 2026 | 65.1% | 16% | 13.1% | 3.2% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Betterment and Fidelity comparison changed over the last 12 months?
3 findings
- Fidelity was ahead of Betterment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Betterment’s estimated Share of Search among investment platforms worldwide moved from 3% to 2.6%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among investment platforms worldwide moved from 14.8% to 16%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for investment platforms worldwide in August 2026?
2 changes
In August 2026, Fidelity lost estimated Share of Search among investment platforms worldwide, from 18.1% to 16%.
Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Betterment’s and Fidelity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Betterment
1 branded search term
- betterment
Fidelity
1 branded search term
- fidelity investments
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