Brandwave

How popular isAcorns in search?

In August 2026, there were an estimated 550K branded searches for Acorns worldwide which is down 33.2% over the last 11 months. Acorns holds 19.1% estimated Share of Search among investment apps worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Robinhood71.6%
  2. Acorns19.1%
  3. Wealthfront4.7%
  4. Betterment3.8%
  5. Public0.37%
  6. Stash0.34%
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Which investment apps compete with Acorns?

Acorns against investment apps worldwide, by month

Share of Search by month for Robinhood, Acorns, Wealthfront, Betterment. The figures are in the table below the chart.

View monthly share of search table
MonthRobinhoodAcornsWealthfrontBettermentPublicStash
Oct 202567.9%23.1%4.6%3.8%0.36%0.28%
Nov 202571.9%20.1%4%3.3%0.35%0.3%
Dec 202570%19.4%5.8%3.9%0.45%0.43%
Jan 202665.6%21.7%6.5%5.3%0.42%0.48%
Feb 202668.3%18.6%6.8%5.6%0.4%0.34%
Mar 202668.6%18.4%6.7%5.5%0.44%0.4%
Apr 202665.6%21.7%6.5%5.3%0.47%0.39%
May 202668.3%21.3%5.2%4.3%0.46%0.47%
Jun 202674.7%15.9%4.8%3.9%0.42%0.35%
Jul 202668.4%21.4%5.2%4.3%0.38%0.38%
Aug 202671.6%19.1%4.7%3.8%0.37%0.34%
Sep 2026——————

  1. 1.Robinhood

    71.6%

    Held 1st. 2.1M estimated branded searches, +16.9% vs prior month. Share +3.3 points.

  2. 2.Acorns

    19.1%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Wealthfront

    4.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Betterment

    3.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Public

    0.37%

    Moved from 6th to 5th. 10.7K estimated branded searches, +9.5% vs prior month. Share 0 points.

  6. 6.Stash

    0.34%

    Moved from 5th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Acorns and its closest rivals

Every comparison with Acorns

How has branded search demand for Acorns changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Acorns worldwide fell from 823K to 550K.
  • Across the 11 months ending August 2026, Acorns’ estimated Share of Search among investment apps worldwide decreased from 23.1% to 19.1%.
  • Across the 11 months ending August 2026, Acorns’ estimated Share of Search among investment apps worldwide peaked at 23.1% in October 2025 and was lowest at 15.9% in June 2026.

How did search popularity change for investment apps worldwide in August 2026?

  1. In August 2026, Robinhood gained estimated Share of Search among investment apps worldwide, from 68.4% to 71.6%.

  2. In August 2026, Acorns lost estimated Share of Search among investment apps worldwide, from 21.4% to 19.1%.

  3. In August 2026, Wealthfront lost estimated Share of Search among investment apps worldwide, from 5.2% to 4.7%.

  4. In August 2026, Public rose from 6th to 5th among investment apps worldwide.

  5. In August 2026, Stash fell from 5th to 6th among investment apps worldwide.

  6. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

Where does Acorns compete?

Acorns is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Investment platforms3rd of 513.1%Show ranking
Investment apps2nd of 619.1%Shown above
Savings apps2nd of 644.1%Show ranking
Robo advisers1st of 468.3%Show ranking

How is Acorns measured?

Brandwave collects information about searches that people make online using Acorns’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • acorns

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How the Brand Demand Index is measured

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