Kids debit card apps:Which are most popular?

Name: Kids debit card apps: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Greenlight was the most searched kids debit card app worldwide, accounting for 38.8% of all searches among the eight apps tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Greenlight showed up in every answer. Greenlight was recommended most often, coming first in four out of five responses.

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Top kids debit card apps in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Greenlight appeared every time. Greenlight was recommended most often, coming first in four out of five answers. Capital One was second, and Chase was third. GoHenry, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Greenlight	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Chase	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Capital One	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Acorns	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
BusyKid	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
GoHenry	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Step	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
RoosterMoney	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Greenlight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chase4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Capital One4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acorns3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BusyKid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GoHenry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RoosterMoney0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids debit card apps

5 answers

Asked ChatGPT
“What's the best debit card for kids?”
1. 1Greenlight
2. 2Capital One
3. 3Chase
Asked ChatGPT
“Which allowance app is best for teaching kids about money?”
1. 1Greenlight
2. 2BusyKid
3. 3Acorns
Asked ChatGPT
“What's a good bank card for a teenager?”
1. 1Capital One
2. 2Chase
3. 3Greenlight
Searched Google, AI Overview
“debit card for kids”
1. 1Greenlight
2. 2Chase
3. 3Capital One
4. 4Acorns
Searched Google, AI Overview
“kids debit card”
1. 1Greenlight
2. 2Chase
3. 3Capital One
4. 4Acorns

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which kids debit card apps do people search for most?

This chart shows how often people search Google for each kids debit card app by name. Each line represents a brand's share of searches for all eight kids debit card apps we track, month by month, from English-language searches worldwide.

Share of searches among kids debit card apps worldwide, by month

Month	Greenlight	GoHenry	Step	Acorns	Chase	RoosterMoney	Capital One	BusyKid
Nov 2025	0.4%	0.44%	0.06%	0.07%	0.65%	0.03%	98.3%	0.02%
Dec 2025	0.58%	0.44%	0.05%	0.07%	0.05%	0.02%	98.8%	0.02%
Jan 2026	0.41%	0.44%	0.05%	0.07%	0.05%	0.02%	98.9%	0.02%
Feb 2026	0.49%	0.44%	0.19%	0.07%	0.04%	0.02%	98.7%	0.01%
Mar 2026	0.4%	0.36%	0.05%	0.06%	0.04%	0.02%	99.1%	0.01%
Apr 2026	0.4%	0.36%	0.05%	0.06%	0.04%	0.02%	99.1%	0.01%
May 2026	0.59%	0.44%	0.06%	0.06%	0.04%	0.02%	98.8%	0.01%
Jun 2026	0.59%	0.44%	0.06%	0.07%	0.03%	0.02%	98.8%	<0.01%
Jul 2026	0.49%	0.44%	0.05%	0.07%	0.03%	0.02%	98.9%	<0.01%
Aug 2026	0.41%	0.36%	0.04%	0.06%	0.03%	0.02%	99.1%	<0.01%
Sep 2026	0.41%	0.36%	0.05%	0.07%	0.03%	0.02%	99.1%	<0.01%
Oct 2026	38.8%	32.3%	17.3%	6.4%	2.3%	1.6%	0.7%	0.58%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Greenlight	38.8%	39.7K	+5.9%	+38.4 pointsmoved from 2nd to 1st
2, moved from 3rd to 2nd	GoHenry	32.3%	33.1K	0%	+32 pointsmoved from 3rd to 2nd
3, moved from 5th to 3rd	Step	17.3%	17.7K	+268.8%	+17.2 pointsmoved from 5th to 3rd
4, held 4th	Acorns	6.4%	6.6K	0%	+6.4 points
5, moved from 6th to 5th	Chase JPMorgan Chase	2.3%	2.4K	0%	+2.3 pointsmoved from 6th to 5th
6, moved from 7th to 6th	RoosterMoney	1.6%	1.6K	0%	+1.5 pointsmoved from 7th to 6th
7, moved from 1st to 7th	Capital One	0.7%	720	-100%	-98.4 pointsmoved from 1st to 7th
8, held 8th	BusyKid	0.58%	590	-18.1%	+0.6 points

1.Greenlight
38.8%
Moved from 2nd to 1st. 39.7K estimated branded searches, +5.9% vs prior month. Share +38.4 points.
2.GoHenry
32.3%
Moved from 3rd to 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +32 points.
3.Step
17.3%
Moved from 5th to 3rd. 17.7K estimated branded searches, +268.8% vs prior month. Share +17.2 points.
4.Acorns
6.4%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +6.4 points.
5.Chase
2.3%
Moved from 6th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +2.3 points.
6.RoosterMoney
1.6%
Moved from 7th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share +1.5 points.
7.Capital One
0.7%
Moved from 1st to 7th. 720 estimated branded searches, -100% vs prior month. Share -98.4 points.
8.BusyKid
0.58%
Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share +0.6 points.

Which brand is most popular in search among kids debit card apps worldwide?

8 brands

In October 2026, Greenlight was the most searched among kids debit card apps worldwide, with an estimated 39.7K branded searches, 38.8% of all searches for the eight tracked by the Brandwave Brand Demand Index. GoHenry is in 2nd place, 6.4 percentage points behind at 32.3%.

Global kids debit card apps, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Greenlight	0.4% → 38.8%	38.8%Oct 2026	0.4%Mar 2026	4th → 1st
GoHenry	0.44% → 32.3%	32.3%Oct 2026	0.36%Sep 2026	3rd → 2nd
Step	0.06% → 17.3%	17.3%Oct 2026	0.04%Aug 2026	6th → 3rd
Acorns	0.07% → 6.4%	6.4%Oct 2026	0.06%May 2026	5th → 4th
Chase	0.65% → 2.3%	2.3%Oct 2026	0.03%Aug 2026	2nd → 5th
RoosterMoney	0.03% → 1.6%	1.6%Oct 2026	0.02%Apr 2026	7th → 6th
Capital One	98.3% → 0.7%	99.1%Aug 2026	0.7%Oct 2026	1st → 7th
BusyKid	0.02% → 0.58%	0.58%Oct 2026	<0.01%Aug 2026	8th

Each finding as a sentence

Across the 12 months ending October 2026, Greenlight’s share of searches among kids debit card apps worldwide increased from 0.4% to 38.8%.
Across the 12 months ending October 2026, GoHenry’s share of searches among kids debit card apps worldwide increased from 0.44% to 32.3%.
Across the 12 months ending October 2026, Step’s share of searches among kids debit card apps worldwide increased from 0.06% to 17.3%.
Across the 12 months ending October 2026, Acorns’ share of searches among kids debit card apps worldwide increased from 0.07% to 6.4%.
Across the 12 months ending October 2026, Chase’s share of searches among kids debit card apps worldwide increased from 0.65% to 2.3%.
Across the 12 months ending October 2026, RoosterMoney’s share of searches among kids debit card apps worldwide increased from 0.03% to 1.6%.
Across the 12 months ending October 2026, Capital One’s share of searches among kids debit card apps worldwide decreased from 98.3% to 0.7%.
Across the 12 months ending October 2026, BusyKid’s share of searches among kids debit card apps worldwide increased from 0.02% to 0.58%.
Across the 12 months ending October 2026, Greenlight’s share of searches among kids debit card apps worldwide peaked at 38.8% in October 2026 and was lowest at 0.4% in March 2026.
Across the 12 months ending October 2026, GoHenry’s share of searches among kids debit card apps worldwide peaked at 32.3% in October 2026 and was lowest at 0.36% in September 2026.
Across the 12 months ending October 2026, Step’s share of searches among kids debit card apps worldwide peaked at 17.3% in October 2026 and was lowest at 0.04% in August 2026.
Across the 12 months ending October 2026, Acorns’ share of searches among kids debit card apps worldwide peaked at 6.4% in October 2026 and was lowest at 0.06% in May 2026.
Across the 12 months ending October 2026, Chase’s share of searches among kids debit card apps worldwide peaked at 2.3% in October 2026 and was lowest at 0.03% in August 2026.
Across the 12 months ending October 2026, RoosterMoney’s share of searches among kids debit card apps worldwide peaked at 1.6% in October 2026 and was lowest at 0.02% in April 2026.
Across the 12 months ending October 2026, Capital One’s share of searches among kids debit card apps worldwide peaked at 99.1% in August 2026 and was lowest at 0.7% in October 2026.
Across the 12 months ending October 2026, Greenlight rose from 4th to 1st among kids debit card apps worldwide.
Across the 12 months ending October 2026, GoHenry rose from 3rd to 2nd among kids debit card apps worldwide.
Across the 12 months ending October 2026, Step rose from 6th to 3rd among kids debit card apps worldwide.
Across the 12 months ending October 2026, Acorns rose from 5th to 4th among kids debit card apps worldwide.
Across the 12 months ending October 2026, Chase fell from 2nd to 5th among kids debit card apps worldwide.
Across the 12 months ending October 2026, RoosterMoney rose from 7th to 6th among kids debit card apps worldwide.
Across the 12 months ending October 2026, Capital One fell from 1st to 7th among kids debit card apps worldwide.

How did search popularity change for kids debit card apps worldwide in October 2026?

8 changes

In October 2026, Greenlight overtook Capital One to become the leader among kids debit card apps worldwide, with 38.8% of the searches.
In October 2026, GoHenry overtook Capital One to rank 2nd among kids debit card apps worldwide, with 32.3% of the searches.
In October 2026, Step overtook Capital One and Acorns to rank 3rd among kids debit card apps worldwide, with 17.3% of the searches.
In October 2026, Chase overtook Capital One to rank 5th among kids debit card apps worldwide, with 2.3% of the searches.
In October 2026, RoosterMoney overtook Capital One to rank 6th among kids debit card apps worldwide, with 1.6% of the searches.
In October 2026, Acorns gained share of searches among kids debit card apps worldwide, from 0.07% to 6.4%.
In October 2026, BusyKid gained share of searches among kids debit card apps worldwide, from <0.01% to 0.58%.
In October 2026, Capital One lost share of searches among kids debit card apps worldwide, from 99.1% to 0.7%.

How are branded searches counted for kids debit card apps?

10 search terms

Each brand's share of searches among kids debit card apps comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.