Brandwave

GoHenry vs Step:Which is more popular?

In October 2026, GoHenry had more branded searches than Step among kids debit card apps worldwide. GoHenry had about 33,100 branded searches, while Step had 17,700. GoHenry made up 32.3% of all kids debit card app searches we track, and Step accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about kids debit card apps, neither GoHenry nor Step appeared in any of the five answers.

Among kids debit card apps worldwide in October 2026

Who do people search for more?

GoHenry, about 87% more searches than Step

GoHenry 33.1K searchesStep 17.7K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

GoHenry in 0 of 5Step in 0 of 5

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Top kids debit card apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither GoHenry nor Step showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Greenlight1st
  2. Capital One2nd
  3. Chase3rd
  4. Acorns4th
  5. BusyKid5th
  6. GoHenry–
  7. Step–
  8. RoosterMoney–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Greenlight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capital One4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acorns3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BusyKid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoHenry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RoosterMoney0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids debit card apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is GoHenry or Step more popular in search?

This chart shows how often people search Google for GoHenry and Step by name. Each line represents a brand's share of searches for all eight kids debit card apps we track, month by month, from English-language searches worldwide.

GoHenry and Step among kids debit card apps worldwide, by month

Share of searches by month for GoHenry, Step. The figures are in the table below the chart.

View monthly share of searches table
MonthGreenlightGoHenryStepAcornsChaseRoosterMoneyCapital OneBusyKid
Nov 20250.4%0.44%0.06%0.07%0.65%0.03%98.3%0.02%
Dec 20250.58%0.44%0.05%0.07%0.05%0.02%98.8%0.02%
Jan 20260.41%0.44%0.05%0.07%0.05%0.02%98.9%0.02%
Feb 20260.49%0.44%0.19%0.07%0.04%0.02%98.7%0.01%
Mar 20260.4%0.36%0.05%0.06%0.04%0.02%99.1%0.01%
Apr 20260.4%0.36%0.05%0.06%0.04%0.02%99.1%0.01%
May 20260.59%0.44%0.06%0.06%0.04%0.02%98.8%0.01%
Jun 20260.59%0.44%0.06%0.07%0.03%0.02%98.8%<0.01%
Jul 20260.49%0.44%0.05%0.07%0.03%0.02%98.9%<0.01%
Aug 20260.41%0.36%0.04%0.06%0.03%0.02%99.1%<0.01%
Sep 20260.41%0.36%0.05%0.07%0.03%0.02%99.1%<0.01%
Oct 202638.8%32.3%17.3%6.4%2.3%1.6%0.7%0.58%

How has branded search for GoHenry and Step changed worldwide over the last 12 months?

3 findings
  • GoHenry was ahead of Step in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, GoHenry’s share of searches among kids debit card apps worldwide moved from 0.44% to 32.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending October 2026, Step’s share of searches among kids debit card apps worldwide moved from 0.06% to 17.3%, and its estimated monthly branded searches moved from 5.3K to 17.7K.

How did search popularity change for kids debit card apps worldwide in October 2026?

2 changes

  1. In October 2026, GoHenry overtook Capital One to rank 2nd among kids debit card apps worldwide, with 32.3% of the searches.

  2. In October 2026, Step overtook Capital One and Acorns to rank 3rd among kids debit card apps worldwide, with 17.3% of the searches.

How are GoHenry’s and Step’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using GoHenry’s and Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GoHenry

1 branded search term

  • gohenry

Step

2 branded search terms

  • step banking
  • step card

How the Brand Demand Index is measured

Other head-to-heads among kids debit card apps

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