Brandwave

How popular isStep?

In October 2026, people searched for Step by name about 17,700 times worldwide, a 234% increase from the previous year. These searches made up 17.3% of all global kids debit card app searches, placing Step third out of eight apps. When we asked both ChatGPT and Google AI Overviews about kids debit card apps, Step did not appear in any of the answers.

Search and AI answers in October 2026

Step is the third most searched of 8 competitors and not named in the AI answers we collected.

  1. GreenlightShare of searches 38.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GoHenryShare of searches 32.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. StepShare of searches 17.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AcornsShare of searches 6.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. ChaseShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+3 more

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Top kids debit card apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Step did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Greenlight1st
  2. Capital One2nd
  3. Chase3rd
  4. Acorns4th
  5. BusyKid5th
  6. GoHenry–
  7. Step–
  8. RoosterMoney–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Greenlight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capital One4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acorns3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BusyKid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoHenry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RoosterMoney0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids debit card apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Step compared with other kids debit card apps worldwide?

Step against kids debit card apps worldwide, by month

Share of searches by month for Greenlight, GoHenry, Step, Acorns, Chase. The figures are in the table below the chart.

View monthly share of searches table
MonthGreenlightGoHenryStepAcornsChaseRoosterMoneyCapital OneBusyKid
Nov 20250.4%0.44%0.06%0.07%0.65%0.03%98.3%0.02%
Dec 20250.58%0.44%0.05%0.07%0.05%0.02%98.8%0.02%
Jan 20260.41%0.44%0.05%0.07%0.05%0.02%98.9%0.02%
Feb 20260.49%0.44%0.19%0.07%0.04%0.02%98.7%0.01%
Mar 20260.4%0.36%0.05%0.06%0.04%0.02%99.1%0.01%
Apr 20260.4%0.36%0.05%0.06%0.04%0.02%99.1%0.01%
May 20260.59%0.44%0.06%0.06%0.04%0.02%98.8%0.01%
Jun 20260.59%0.44%0.06%0.07%0.03%0.02%98.8%<0.01%
Jul 20260.49%0.44%0.05%0.07%0.03%0.02%98.9%<0.01%
Aug 20260.41%0.36%0.04%0.06%0.03%0.02%99.1%<0.01%
Sep 20260.41%0.36%0.05%0.07%0.03%0.02%99.1%<0.01%
Oct 202638.8%32.3%17.3%6.4%2.3%1.6%0.7%0.58%

  1. 1.Greenlight

    38.8%

    Moved from 2nd to 1st. 39.7K estimated branded searches, +5.9% vs prior month. Share +38.4 points.

  2. 2.GoHenry

    32.3%

    Moved from 3rd to 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +32 points.

  3. 3.Step

    17.3%

    Moved from 5th to 3rd. 17.7K estimated branded searches, +268.8% vs prior month. Share +17.2 points.

  4. 4.Acorns

    6.4%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +6.4 points.

  5. 5.Chase

    2.3%

    Moved from 6th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +2.3 points.

  6. 6.RoosterMoney

    1.6%

    Moved from 7th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share +1.5 points.

  7. 7.Capital One

    0.7%

    Moved from 1st to 7th. 720 estimated branded searches, -100% vs prior month. Share -98.4 points.

  8. 8.BusyKid

    0.58%

    Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share +0.6 points.

Compare popularity between Step and its closest rivals

Every comparison with Step

7 comparisons

How has branded search demand for Step changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Step worldwide rose from 5.3K to 17.7K.
  • Across the 12 months ending October 2026, Step’s share of searches among kids debit card apps worldwide increased from 0.06% to 17.3%.
  • Across the 12 months ending October 2026, Step’s share of searches among kids debit card apps worldwide peaked at 17.3% in October 2026 and was lowest at 0.04% in August 2026.
  • Across the 12 months ending October 2026, Step rose from 6th to 3rd among kids debit card apps worldwide.

How did search popularity change for kids debit card apps worldwide in October 2026?

6 changes

  1. In October 2026, Greenlight overtook Capital One to become the leader among kids debit card apps worldwide, with 38.8% of the searches.

  2. In October 2026, GoHenry overtook Capital One to rank 2nd among kids debit card apps worldwide, with 32.3% of the searches.

  3. In October 2026, Step overtook Capital One and Acorns to rank 3rd among kids debit card apps worldwide, with 17.3% of the searches.

  4. In October 2026, Chase overtook Capital One to rank 5th among kids debit card apps worldwide, with 2.3% of the searches.

  5. In October 2026, RoosterMoney overtook Capital One to rank 6th among kids debit card apps worldwide, with 1.6% of the searches.

  6. In October 2026, Acorns gained share of searches among kids debit card apps worldwide, from 0.07% to 6.4%.

How are Step’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Step’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • step banking
  • step card

Do you work for Step? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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