Brandwave

How popular isAcorns?

In October 2026, people searched for Acorns by name about 18,800 times worldwide, a 12.7% decrease from the previous year. These searches made up 6.4% of all global kids debit card app searches, placing Acorns fourth out of eight apps. When we asked both ChatGPT and Google AI Overviews about kids debit card apps, Acorns appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in October 2026

Acorns is the fourth most searched of 8 competitors and the fourth most recommended in the AI answers we collected.

  1. GreenlightShare of searches 38.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GoHenryShare of searches 32.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. StepShare of searches 17.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AcornsShare of searches 6.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. ChaseShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+3 more

Acorns website (opens in a new tab)

Follow Acorns and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top kids debit card apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Acorns was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Acorns is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Greenlight1st
  2. Capital One2nd
  3. Chase3rd
  4. Acorns4th
  5. BusyKid5th
  6. GoHenry–
  7. Step–
  8. RoosterMoney–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Greenlight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capital One4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acorns3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BusyKid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoHenry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RoosterMoney0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids debit card apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Acorns compared with other kids debit card apps worldwide?

Acorns against kids debit card apps worldwide, by month

Share of searches by month for Greenlight, GoHenry, Step, Acorns, Chase. The figures are in the table below the chart.

View monthly share of searches table
MonthGreenlightGoHenryStepAcornsChaseRoosterMoneyCapital OneBusyKid
Nov 20250.4%0.44%0.06%0.07%0.65%0.03%98.3%0.02%
Dec 20250.58%0.44%0.05%0.07%0.05%0.02%98.8%0.02%
Jan 20260.41%0.44%0.05%0.07%0.05%0.02%98.9%0.02%
Feb 20260.49%0.44%0.19%0.07%0.04%0.02%98.7%0.01%
Mar 20260.4%0.36%0.05%0.06%0.04%0.02%99.1%0.01%
Apr 20260.4%0.36%0.05%0.06%0.04%0.02%99.1%0.01%
May 20260.59%0.44%0.06%0.06%0.04%0.02%98.8%0.01%
Jun 20260.59%0.44%0.06%0.07%0.03%0.02%98.8%<0.01%
Jul 20260.49%0.44%0.05%0.07%0.03%0.02%98.9%<0.01%
Aug 20260.41%0.36%0.04%0.06%0.03%0.02%99.1%<0.01%
Sep 20260.41%0.36%0.05%0.07%0.03%0.02%99.1%<0.01%
Oct 202638.8%32.3%17.3%6.4%2.3%1.6%0.7%0.58%

  1. 1.Greenlight

    38.8%

    Moved from 2nd to 1st. 39.7K estimated branded searches, +5.9% vs prior month. Share +38.4 points.

  2. 2.GoHenry

    32.3%

    Moved from 3rd to 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +32 points.

  3. 3.Step

    17.3%

    Moved from 5th to 3rd. 17.7K estimated branded searches, +268.8% vs prior month. Share +17.2 points.

  4. 4.Acorns

    6.4%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +6.4 points.

  5. 5.Chase

    2.3%

    Moved from 6th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +2.3 points.

  6. 6.RoosterMoney

    1.6%

    Moved from 7th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share +1.5 points.

  7. 7.Capital One

    0.7%

    Moved from 1st to 7th. 720 estimated branded searches, -100% vs prior month. Share -98.4 points.

  8. 8.BusyKid

    0.58%

    Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share +0.6 points.

Compare popularity between Acorns and its closest rivals

Every comparison with Acorns

24 comparisons

How has branded search demand for Acorns changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Acorns worldwide fell from 21.5K to 18.8K.
  • Across the 12 months ending October 2026, Acorns’ share of searches among kids debit card apps worldwide increased from 0.07% to 6.4%.
  • Across the 12 months ending October 2026, Acorns’ share of searches among kids debit card apps worldwide peaked at 6.4% in October 2026 and was lowest at 0.06% in May 2026.
  • Across the 12 months ending October 2026, Acorns rose from 5th to 4th among kids debit card apps worldwide.

How did search popularity change for kids debit card apps worldwide in October 2026?

6 changes

  1. In October 2026, Greenlight overtook Capital One to become the leader among kids debit card apps worldwide, with 38.8% of the searches.

  2. In October 2026, GoHenry overtook Capital One to rank 2nd among kids debit card apps worldwide, with 32.3% of the searches.

  3. In October 2026, Step overtook Capital One and Acorns to rank 3rd among kids debit card apps worldwide, with 17.3% of the searches.

  4. In October 2026, Chase overtook Capital One to rank 5th among kids debit card apps worldwide, with 2.3% of the searches.

  5. In October 2026, RoosterMoney overtook Capital One to rank 6th among kids debit card apps worldwide, with 1.6% of the searches.

  6. In October 2026, Acorns gained share of searches among kids debit card apps worldwide, from 0.07% to 6.4%.

How are Acorns’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Acorns’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • acorns advisers
  • acorns early
  • acorns investment
  • acorns saving

Do you work for Acorns? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Acorns compete?

Acorns is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Savings apps10th of 10<0.01%Show ranking
Investment apps6th of 90.41%Show ranking
Kids debit card apps4th of 86.4%Shown above
Creator with pink hair and a pink jacket

Is Acorns your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free