Savings apps:Which brands are most popular in search?
In August 2026, Monzo was the most searched among savings apps worldwide, with an estimated 631K branded searches and 50.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the savings apps operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Monzo, Acorns, Chime. The figures are in the table below the chart.
View monthly share of search table
| Month | Monzo | Acorns | Chime | Marcus | Plum | Moneybox |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 56.9% | 4.2% | 1% | 0.2% | 0.17% |
| Nov 2025 | 37.7% | 56.6% | 4.2% | 1% | 0.37% | 0.16% |
| Dec 2025 | 41.6% | 52% | 4.7% | 1.1% | 0.34% | 0.15% |
| Jan 2026 | 45.1% | 49.5% | 3.6% | 1.3% | 0.21% | 0.18% |
| Feb 2026 | 43.6% | 50.3% | 4.5% | 1.1% | 0.27% | 0.17% |
| Mar 2026 | 46.5% | 47.2% | 4.2% | 1.3% | 0.57% | 0.21% |
| Apr 2026 | 41% | 51.5% | 5.7% | 0.93% | 0.76% | 0.15% |
| May 2026 | 45.7% | 48.1% | 4.3% | 1.1% | 0.71% | 0.14% |
| Jun 2026 | 47.2% | 45.7% | 5% | 1.2% | 0.67% | 0.19% |
| Jul 2026 | 45.8% | 48.1% | 4.3% | 1.1% | 0.58% | 0.21% |
| Aug 2026 | 50.6% | 44.1% | 4% | 0.79% | 0.35% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50.6% | 631K | +20.6% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 44.1% | 550K | 0% | -4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 4% | 49.5K | 0% | -0.4 points | |
| 4, held 4th | 0.79% | 9.9K | -18.2% | -0.3 points | |
| 5, held 5th | 0.35% | 4.4K | -33.3% | -0.2 points | |
| 6, held 6th | 0.13% | 1.6K | -33.3% | -0.1 points |
1.
Monzo50.6%
Moved from 2nd to 1st. 631K estimated branded searches, +20.6% vs prior month. Share +4.9 points.
2.
Acorns44.1%
Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -4 points.
3.
Chime4%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.Marcus
0.79%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.Plum
0.35%
Held 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
6.Moneybox
0.13%
Held 6th. 1.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among savings apps worldwide?
6 brands
In August 2026, Monzo was the most searched among savings apps worldwide, with an estimated 631K branded searches and 50.6% estimated Share of Search within this set. Acorns is in 2nd place, 6.5 percentage points behind at 44.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Monzo | 37.5% → 50.6% | 50.6%Aug 2026 | 37.5%Oct 2025 | 2nd → 1st |
| Acorns | 56.9% → 44.1% | 56.9%Oct 2025 | 44.1%Aug 2026 | 1st → 2nd |
| Chime | 4.2% → 4% | 5.7%Apr 2026 | 3.6%Jan 2026 | 3rd |
| Marcus | 1% → 0.79% | 1.3%Jan 2026 | 0.79%Aug 2026 | 4th |
| Plum | 0.2% → 0.35% | 0.76%Apr 2026 | 0.2%Oct 2025 | 5th |
| Moneybox | 0.17% → 0.13% | 0.21%Jul 2026 | 0.13%Aug 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Monzo’s estimated Share of Search among savings apps worldwide increased from 37.5% to 50.6%.
- Across the 11 months ending August 2026, Acorns’ estimated Share of Search among savings apps worldwide decreased from 56.9% to 44.1%.
- Across the 11 months ending August 2026, Chime’s estimated Share of Search among savings apps worldwide peaked at 5.7% in April 2026 and was lowest at 3.6% in January 2026.
- Across the 11 months ending August 2026, Monzo rose from 2nd to 1st among savings apps worldwide.
- Across the 11 months ending August 2026, Acorns fell from 1st to 2nd among savings apps worldwide.
- Across the 11 months ending August 2026, Chime, Marcus, Plum and Moneybox held steady: their estimated Share of Search among savings apps worldwide each moved less than 0.5 percentage points.
How did search popularity change for savings apps worldwide in August 2026?
6 changes
In August 2026, Monzo overtook Acorns to take the highest estimated Share of Search among savings apps worldwide, at 50.6%.
In August 2026, Acorns lost estimated Share of Search among savings apps worldwide, from 48.1% to 44.1%.
Estimated monthly branded searches for Plum worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
Estimated monthly branded searches for Moneybox worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
Estimated monthly branded searches for Marcus worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
Estimated monthly branded searches for Chime worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
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