Brandwave

Rocket Money vs SoFi:Which is more popular?

In September 2026, SoFi had more branded searches than Rocket Money among savings apps worldwide. SoFi had about 1.2 million branded searches, while Rocket Money had 246,000. SoFi made up 40.3% of all savings app searches we track, and Rocket Money accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about savings apps, Rocket Money and SoFi each appeared in three of the five answers. SoFi was mentioned before Rocket Money in three out of five answers.

Among savings apps worldwide in September 2026

Who do people search for more?

SoFi, about 5 searches for every 1 for Rocket Money

SoFi 1.2M searchesRocket Money 246K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Rocket Money in 3 of 5SoFi in 3 of 5

Who does AI recommend more?

SoFi, named ahead of Rocket Money in 3 of 5 answers

SoFi first in 3Rocket Money first in 2

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Top savings apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rocket Money was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. SoFi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SoFi was listed before Rocket Money in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoFi1st
  2. Ally Bank2nd
  3. Acorns3rd
  4. Oportun4th
  5. Chime5th
  6. Qapital6th
  7. Rocket Money7th
  8. Monzo–
  9. Marcus–
  10. Moneybox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ally Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoFi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rocket Money3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oportun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chime3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acorns3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qapital2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monzo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marcus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moneybox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about savings apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Rocket Money or SoFi more popular in search?

This chart shows how often people search Google for Rocket Money and SoFi by name. Each line represents a brand's share of searches for all ten savings apps we track, month by month, from English-language searches worldwide.

Rocket Money and SoFi among savings apps worldwide, by month

Share of searches by month for SoFi, Rocket Money. The figures are in the table below the chart.

View monthly share of searches table
MonthSoFiAlly BankMonzoMarcusRocket MoneyOportunMoneyboxChimeQapitalAcorns
Oct 202538.7%17.4%11.6%12.1%7.8%7.8%4.4%0.08%0.14%<0.01%
Nov 202536.8%16.5%11%14%7.4%9%5%0.07%0.16%<0.01%
Dec 202534.3%18.9%10.1%13%10.3%8.4%4.7%0.07%0.15%<0.01%
Jan 202635.1%15.8%10.6%13.5%12.9%7.1%4.8%0.09%0.16%<0.01%
Feb 202634.7%19.1%10.4%13.2%10.5%7%4.8%0.1%0.19%<0.01%
Mar 202636.9%20.3%10.8%11.6%9.1%6.1%5.1%0.09%0.13%<0.01%
Apr 202637.9%20.9%11%11.8%7.6%6.2%4.3%0.09%0.11%<0.01%
May 202640.6%18.3%12%10.4%8.2%6.7%3.7%0.1%0.12%<0.01%
Jun 202641.5%18.7%10.5%10.7%6.8%6.8%4.7%0.11%0.12%<0.01%
Jul 202640.1%18.1%12%10.3%8.1%6.6%4.5%0.1%0.12%<0.01%
Aug 202639.6%17.8%14.2%10.1%8%6.5%3.6%0.1%0.09%<0.01%
Sep 202640.3%18.2%12.7%10.3%8.1%6.6%3.7%0.1%0.1%<0.01%

How has the Rocket Money and SoFi comparison changed over the last 12 months?

3 findings
  • SoFi was ahead of Rocket Money in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rocket Money’s share of searches among savings apps worldwide moved from 7.8% to 8.1%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, SoFi’s share of searches among savings apps worldwide moved from 38.7% to 40.3%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for savings apps worldwide in September 2026?

1 change

  1. In September 2026, SoFi gained share of searches among savings apps worldwide, from 39.6% to 40.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rocket Money’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rocket Money

1 branded search term

  • rocket money

SoFi

1 branded search term

  • sofi

How the Brand Demand Index is measured

Other head-to-heads among savings apps

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