Ally Bank vs Monzo:Which is more popular?
In September 2026, Ally Bank had more branded searches than Monzo among savings apps worldwide. Ally Bank had about 550,000 branded searches, while Monzo had 383,000. Ally Bank made up 18.2% of all savings app searches we track, and Monzo accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about savings apps, Ally Bank appeared in four of the five answers and Monzo in none.
Who do people search for more?
Ally Bank, about 43% more searches than Monzo
Who does AI mention more?
Ally Bank, mentioned in 4 of 5 answers, Monzo in 0
Who does AI recommend more?
Ally Bank, the only one of the two named
Follow Ally Bank vs Monzo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top savings apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ally Bank was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Monzo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ally Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SoFi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rocket Money3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oportun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chime3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acorns3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Qapital2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monzo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marcus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moneybox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about savings apps
5 answers
Asked ChatGPT
“Which savings app should I use?”
Asked ChatGPT
“What are the best savings apps?”
Asked ChatGPT
“What's the best savings app for building savings?”
Searched Google, AI Overview
“savings app”
Searched Google, AI Overview
“automated savings app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ally Bank or Monzo more popular in search?
This chart shows how often people search Google for Ally Bank and Monzo by name. Each line represents a brand's share of searches for all ten savings apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Ally Bank, Monzo. The figures are in the table below the chart.
View monthly share of searches table
| Month | SoFi | Ally Bank | Monzo | Marcus | Rocket Money | Oportun | Moneybox | Chime | Qapital | Acorns |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 17.4% | 11.6% | 12.1% | 7.8% | 7.8% | 4.4% | 0.08% | 0.14% | <0.01% |
| Nov 2025 | 36.8% | 16.5% | 11% | 14% | 7.4% | 9% | 5% | 0.07% | 0.16% | <0.01% |
| Dec 2025 | 34.3% | 18.9% | 10.1% | 13% | 10.3% | 8.4% | 4.7% | 0.07% | 0.15% | <0.01% |
| Jan 2026 | 35.1% | 15.8% | 10.6% | 13.5% | 12.9% | 7.1% | 4.8% | 0.09% | 0.16% | <0.01% |
| Feb 2026 | 34.7% | 19.1% | 10.4% | 13.2% | 10.5% | 7% | 4.8% | 0.1% | 0.19% | <0.01% |
| Mar 2026 | 36.9% | 20.3% | 10.8% | 11.6% | 9.1% | 6.1% | 5.1% | 0.09% | 0.13% | <0.01% |
| Apr 2026 | 37.9% | 20.9% | 11% | 11.8% | 7.6% | 6.2% | 4.3% | 0.09% | 0.11% | <0.01% |
| May 2026 | 40.6% | 18.3% | 12% | 10.4% | 8.2% | 6.7% | 3.7% | 0.1% | 0.12% | <0.01% |
| Jun 2026 | 41.5% | 18.7% | 10.5% | 10.7% | 6.8% | 6.8% | 4.7% | 0.11% | 0.12% | <0.01% |
| Jul 2026 | 40.1% | 18.1% | 12% | 10.3% | 8.1% | 6.6% | 4.5% | 0.1% | 0.12% | <0.01% |
| Aug 2026 | 39.6% | 17.8% | 14.2% | 10.1% | 8% | 6.5% | 3.6% | 0.1% | 0.09% | <0.01% |
| Sep 2026 | 40.3% | 18.2% | 12.7% | 10.3% | 8.1% | 6.6% | 3.7% | 0.1% | 0.1% | <0.01% |
How has the Ally Bank and Monzo comparison changed over the last 12 months?
3 findings
- Ally Bank was ahead of Monzo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ally Bank’s share of searches among savings apps worldwide moved from 17.4% to 18.2%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Monzo’s share of searches among savings apps worldwide moved from 11.6% to 12.7%, and its estimated monthly branded searches moved from 366K to 383K.
How did search popularity change for savings apps worldwide in September 2026?
1 change
In September 2026, Monzo lost share of searches among savings apps worldwide, from 14.2% to 12.7%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Ally Bank’s and Monzo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among savings apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.