Acorns vs SoFi:Which is more popular?
In September 2026, SoFi had more branded searches than Acorns among savings apps worldwide. SoFi had about 1.2 million branded searches, while Acorns had 70. SoFi made up 40.3% of all savings app searches we track, and Acorns accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about savings apps, Acorns and SoFi each appeared in three of the five answers. SoFi was mentioned before Acorns in three out of five answers.
Who do people search for more?
SoFi, about 17429 searches for every 1 for Acorns
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
SoFi, named ahead of Acorns in 3 of 5 answers
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Top savings apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Acorns was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. SoFi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SoFi was listed before Acorns in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ally Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SoFi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rocket Money3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oportun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chime3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acorns3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Qapital2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monzo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marcus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moneybox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about savings apps
5 answers
Asked ChatGPT
“Which savings app should I use?”
Asked ChatGPT
“What are the best savings apps?”
Asked ChatGPT
“What's the best savings app for building savings?”
Searched Google, AI Overview
“savings app”
Searched Google, AI Overview
“automated savings app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Acorns or SoFi more popular in search?
This chart shows how often people search Google for Acorns and SoFi by name. Each line represents a brand's share of searches for all ten savings apps we track, month by month, from English-language searches worldwide.
Share of searches by month for SoFi, Acorns. The figures are in the table below the chart.
View monthly share of searches table
| Month | SoFi | Ally Bank | Monzo | Marcus | Rocket Money | Oportun | Moneybox | Chime | Qapital | Acorns |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 17.4% | 11.6% | 12.1% | 7.8% | 7.8% | 4.4% | 0.08% | 0.14% | <0.01% |
| Nov 2025 | 36.8% | 16.5% | 11% | 14% | 7.4% | 9% | 5% | 0.07% | 0.16% | <0.01% |
| Dec 2025 | 34.3% | 18.9% | 10.1% | 13% | 10.3% | 8.4% | 4.7% | 0.07% | 0.15% | <0.01% |
| Jan 2026 | 35.1% | 15.8% | 10.6% | 13.5% | 12.9% | 7.1% | 4.8% | 0.09% | 0.16% | <0.01% |
| Feb 2026 | 34.7% | 19.1% | 10.4% | 13.2% | 10.5% | 7% | 4.8% | 0.1% | 0.19% | <0.01% |
| Mar 2026 | 36.9% | 20.3% | 10.8% | 11.6% | 9.1% | 6.1% | 5.1% | 0.09% | 0.13% | <0.01% |
| Apr 2026 | 37.9% | 20.9% | 11% | 11.8% | 7.6% | 6.2% | 4.3% | 0.09% | 0.11% | <0.01% |
| May 2026 | 40.6% | 18.3% | 12% | 10.4% | 8.2% | 6.7% | 3.7% | 0.1% | 0.12% | <0.01% |
| Jun 2026 | 41.5% | 18.7% | 10.5% | 10.7% | 6.8% | 6.8% | 4.7% | 0.11% | 0.12% | <0.01% |
| Jul 2026 | 40.1% | 18.1% | 12% | 10.3% | 8.1% | 6.6% | 4.5% | 0.1% | 0.12% | <0.01% |
| Aug 2026 | 39.6% | 17.8% | 14.2% | 10.1% | 8% | 6.5% | 3.6% | 0.1% | 0.09% | <0.01% |
| Sep 2026 | 40.3% | 18.2% | 12.7% | 10.3% | 8.1% | 6.6% | 3.7% | 0.1% | 0.1% | <0.01% |
How has the Acorns and SoFi comparison changed over the last 12 months?
3 findings
- SoFi was ahead of Acorns in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Acorns’ share of searches among savings apps worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 70.
- Across the 12 months ending September 2026, SoFi’s share of searches among savings apps worldwide moved from 38.7% to 40.3%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for savings apps worldwide in September 2026?
1 change
In September 2026, SoFi gained share of searches among savings apps worldwide, from 39.6% to 40.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Acorns’ and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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