Acorns vs Robinhood:Which is more popular by branded search?
In August 2026, Robinhood had more branded searches than Acorns among investment apps worldwide. Robinhood was estimated to have 2.1M branded searches compared to Acorns’ 550K, and held a 71.6% Share of Search versus Acorns’ 19.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Acorns or Robinhood?
Compare the investment apps businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Robinhood, Acorns. The figures are in the table below the chart.
View monthly share of search table
| Month | Robinhood | Acorns | Wealthfront | Betterment | Public | Stash |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 23.1% | 4.6% | 3.8% | 0.36% | 0.28% |
| Nov 2025 | 71.9% | 20.1% | 4% | 3.3% | 0.35% | 0.3% |
| Dec 2025 | 70% | 19.4% | 5.8% | 3.9% | 0.45% | 0.43% |
| Jan 2026 | 65.6% | 21.7% | 6.5% | 5.3% | 0.42% | 0.48% |
| Feb 2026 | 68.3% | 18.6% | 6.8% | 5.6% | 0.4% | 0.34% |
| Mar 2026 | 68.6% | 18.4% | 6.7% | 5.5% | 0.44% | 0.4% |
| Apr 2026 | 65.6% | 21.7% | 6.5% | 5.3% | 0.47% | 0.39% |
| May 2026 | 68.3% | 21.3% | 5.2% | 4.3% | 0.46% | 0.47% |
| Jun 2026 | 74.7% | 15.9% | 4.8% | 3.9% | 0.42% | 0.35% |
| Jul 2026 | 68.4% | 21.4% | 5.2% | 4.3% | 0.38% | 0.38% |
| Aug 2026 | 71.6% | 19.1% | 4.7% | 3.8% | 0.37% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Acorns and Robinhood comparison changed over the last 12 months?
3 findings
- Robinhood was ahead of Acorns in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Acorns’ estimated Share of Search among investment apps worldwide moved from 23.1% to 19.1%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among investment apps worldwide moved from 67.9% to 71.6%, and its estimated monthly branded searches moved from 2.4M to 2.1M.
How did search popularity change for investment apps worldwide in August 2026?
2 changes
In August 2026, Robinhood gained estimated Share of Search among investment apps worldwide, from 68.4% to 71.6%.
In August 2026, Acorns lost estimated Share of Search among investment apps worldwide, from 21.4% to 19.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Acorns’ and Robinhood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Acorns
1 branded search term
- acorns
Robinhood
18 branded search terms
- brokerage account robinhood
- robinhood
- robinhood account
- robinhood app
- robinhood apps
- robinhood bank
- robinhood brokerage account
- robinhood crypto
- robinhood cryptocurrency
- robinhood financial
- robinhood gold
- robinhood gold card
- robinhood investing
- robinhood investment app
- robinhood retirement
- robinhood trading
- robinhood trading app
- robinhood.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.