How popular isBetterment in search?
In August 2026, there were an estimated 110K branded searches for Betterment worldwide which is down 18.5% over the last 11 months. Betterment holds 3.8% estimated Share of Search among investment apps worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Robinhood71.6%
Acorns19.1%Wealthfront4.7%
Betterment3.8%
Public0.37%
Stash0.34%
Follow Betterment and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which investment apps compete with Betterment?
Share of Search by month for Robinhood, Acorns, Wealthfront, Betterment. The figures are in the table below the chart.
View monthly share of search table
| Month | Robinhood | Acorns | Wealthfront | Betterment | Public | Stash |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 23.1% | 4.6% | 3.8% | 0.36% | 0.28% |
| Nov 2025 | 71.9% | 20.1% | 4% | 3.3% | 0.35% | 0.3% |
| Dec 2025 | 70% | 19.4% | 5.8% | 3.9% | 0.45% | 0.43% |
| Jan 2026 | 65.6% | 21.7% | 6.5% | 5.3% | 0.42% | 0.48% |
| Feb 2026 | 68.3% | 18.6% | 6.8% | 5.6% | 0.4% | 0.34% |
| Mar 2026 | 68.6% | 18.4% | 6.7% | 5.5% | 0.44% | 0.4% |
| Apr 2026 | 65.6% | 21.7% | 6.5% | 5.3% | 0.47% | 0.39% |
| May 2026 | 68.3% | 21.3% | 5.2% | 4.3% | 0.46% | 0.47% |
| Jun 2026 | 74.7% | 15.9% | 4.8% | 3.9% | 0.42% | 0.35% |
| Jul 2026 | 68.4% | 21.4% | 5.2% | 4.3% | 0.38% | 0.38% |
| Aug 2026 | 71.6% | 19.1% | 4.7% | 3.8% | 0.37% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.6% | 2.1M | +16.9% | +3.3 points | |
| 2, held 2nd | 19.1% | 550K | 0% | -2.2 points | |
| 3, held 3rd | 4.7% | 135K | 0% | -0.5 points | |
| 4, held 4th | 3.8% | 110K | 0% | -0.4 points | |
| 5, moved from 6th to 5th | 0.37% | 10.7K | +9.5% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.34% | 9.9K | 0% | 0 pointsmoved from 5th to 6th |
71.6%
Held 1st. 2.1M estimated branded searches, +16.9% vs prior month. Share +3.3 points.
2.
Acorns19.1%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -2.2 points.
4.7%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.8%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Public0.37%
Moved from 6th to 5th. 10.7K estimated branded searches, +9.5% vs prior month. Share 0 points.
6.
Stash0.34%
Moved from 5th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Betterment and its closest rivals
How has branded search demand for Betterment changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Betterment worldwide fell from 135K to 110K.
- Across the 11 months ending August 2026, Betterment’s estimated Share of Search among investment apps worldwide peaked at 5.6% in February 2026 and was lowest at 3.3% in November 2025.
How did search popularity change for investment apps worldwide in August 2026?
6 changes
In August 2026, Robinhood gained estimated Share of Search among investment apps worldwide, from 68.4% to 71.6%.
In August 2026, Acorns lost estimated Share of Search among investment apps worldwide, from 21.4% to 19.1%.
In August 2026, Wealthfront lost estimated Share of Search among investment apps worldwide, from 5.2% to 4.7%.
In August 2026, Public rose from 6th to 5th among investment apps worldwide.
In August 2026, Stash fell from 5th to 6th among investment apps worldwide.
Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Where does Betterment compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Investment platforms | 5th of 5 | 2.6% | Show ranking |
| Investment apps | 4th of 6 | 3.8% | Shown above |
| Robo advisors | 3rd of 6 | 13.4% | Show ranking |
| Robo advisers | 3rd of 4 | 13.7% | Show ranking |
| Wealthtech | 3rd of 6 | 16.7% | Show ranking |
How is Betterment measured?
Brandwave collects information about searches that people make online using Betterment’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- betterment
Do you work for Betterment? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Betterment your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.