Brandwave

Betterment vs Wealthbox:Which is more popular?

In September 2026, Betterment had more branded searches than Wealthbox among wealth management platforms worldwide. Betterment had about 110,000 branded searches, while Wealthbox had 12,100. Betterment made up 3.1% of all wealth management platform searches we track, and Wealthbox accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about wealth management platforms, Betterment appeared in two of the five answers and Wealthbox in one. Betterment was mentioned before Wealthbox in two out of three answers that named either.

Among wealth management platforms worldwide in September 2026

Who do people search for more?

Betterment, about 9 searches for every 1 for Wealthbox

Betterment 110K searchesWealthbox 12.1K searches

Who does AI mention more?

Betterment, mentioned in 2 of 5 answers, Wealthbox in 1

Betterment in 2 of 5Wealthbox in 1 of 5

Who does AI recommend more?

Betterment, named ahead of Wealthbox in 2 of 3 answers

Betterment first in 2Wealthbox first in 1

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Top wealth management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Betterment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wealthbox was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Betterment was listed before Wealthbox in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Charles Schwab1st
  2. Vanguard1st
  3. Addepar3rd
  4. Envestnet4th
  5. Orion5th
  6. Betterment6th
  7. Wealthbox7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Schwab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Betterment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Addepar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanguard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Envestnet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Orion2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wealthbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wealth management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Betterment or Wealthbox more popular in search?

This chart shows how often people search Google for Betterment and Wealthbox by name. Each line represents a brand's share of searches for all seven wealth management platforms we track, month by month, from English-language searches worldwide.

Betterment and Wealthbox among wealth management platforms worldwide, by month

Share of searches by month for Betterment, Wealthbox. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles SchwabBettermentAddeparVanguardEnvestnetWealthboxOrion
Oct 202594.7%3.1%0.94%0.63%0.28%0.28%0.07%
Nov 202594.7%3.1%0.94%0.63%0.28%0.28%0.05%
Dec 202594.9%3.1%0.77%0.63%0.28%0.28%0.07%
Jan 202694.3%3.8%0.76%0.62%0.23%0.23%0.07%
Feb 202694.3%3.8%0.76%0.62%0.28%0.23%0.06%
Mar 202694%3.8%0.93%0.62%0.28%0.28%0.06%
Apr 202694.3%3.8%0.76%0.62%0.28%0.23%0.06%
May 202695.5%2.6%0.94%0.52%0.23%0.23%0.06%
Jun 202695.4%2.6%0.94%0.52%0.23%0.28%0.06%
Jul 202694.8%3.1%0.94%0.51%0.28%0.28%0.05%
Aug 202694.8%3.1%0.94%0.51%0.34%0.28%0.07%
Sep 202694.7%3.1%0.94%0.51%0.34%0.34%0.05%

How has the Betterment and Wealthbox comparison changed over the last 12 months?

3 findings

How did search popularity change for wealth management platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Betterment’s and Wealthbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Betterment

1 branded search term

  • betterment

Wealthbox

1 branded search term

  • wealthbox

How the Brand Demand Index is measured

Other head-to-heads among wealth management platforms

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