Brandwave

How popular isBetterment in search?

In August 2026, there were an estimated 110K branded searches for Betterment worldwide which is down 18.5% over the last 11 months. Betterment holds 16.7% estimated Share of Search among wealthtech worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Black Diamond55.7%
  2. Wealthfront20.4%
  3. Betterment16.7%
  4. Addepar5%
  5. Envestnet1.8%
  6. Orion0.36%
Betterment website (opens in a new tab)

Follow Betterment and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which wealthtech compete with Betterment?

Betterment against wealthtech worldwide, by month

Share of Search by month for Black Diamond, Wealthfront, Betterment, Addepar. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondWealthfrontBettermentAddeparEnvestnetOrion
Oct 202550.9%22.8%18.7%5.6%1.7%0.4%
Nov 202560.8%18.2%14.9%4.5%1.3%0.26%
Dec 202558.9%21.6%14.4%3.5%1.3%0.31%
Jan 202652.2%23.3%19.1%3.8%1.1%0.34%
Feb 202647.1%25.7%21.1%4.2%1.5%0.31%
Mar 202646.6%25.5%20.9%5.1%1.5%0.3%
Apr 202647.1%25.7%21.1%4.2%1.5%0.31%
May 202655.3%20.3%16.5%6.1%1.5%0.36%
Jun 202650.3%22.5%18.4%6.8%1.7%0.4%
Jul 202655.9%20.5%16.7%5%1.5%0.29%
Aug 202655.7%20.4%16.7%5%1.8%0.36%
Sep 2026——————

  1. 1.Black Diamond

    55.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Wealthfront

    20.4%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Betterment

    16.7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Addepar

    5%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Envestnet

    1.8%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  6. 6.Orion

    0.36%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

Compare search popularity between Betterment and its closest rivals

How has branded search demand for Betterment changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Betterment worldwide fell from 135K to 110K.
  • Across the 11 months ending August 2026, Betterment’s estimated Share of Search among wealthtech worldwide decreased from 18.7% to 16.7%.
  • Across the 11 months ending August 2026, Betterment’s estimated Share of Search among wealthtech worldwide peaked at 21.1% in February 2026 and was lowest at 14.4% in December 2025.

How did search popularity change for wealthtech worldwide in August 2026?

  1. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  2. Estimated monthly branded searches for Addepar worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  4. Estimated monthly branded searches for Orion worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Betterment compete?

Betterment is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Investment platforms5th of 52.6%Show ranking
Investment apps4th of 63.8%Show ranking
Robo advisors3rd of 613.4%Show ranking
Robo advisers3rd of 413.7%Show ranking
Wealthtech3rd of 616.7%Shown above

How is Betterment measured?

Brandwave collects information about searches that people make online using Betterment’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • betterment

Do you work for Betterment? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Betterment your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free