Brandwave

Betterment vs Orion:Which is searched more?

In August 2026, Betterment had more branded searches than Orion among wealthtech worldwide. Betterment was estimated to have 110K branded searches compared to Orion’s 2.4K, and held a 16.7% Share of Search versus Orion’s 0.36%. These are worldwide searches for English-language branded terms.

Share of Search among wealthtech worldwide in August 2026Which is more popular in search, Betterment or Orion?
Betterment16.7%110K searches
vs
Orion0.36%2.4K searches
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Which is more popular in search, Betterment or Orion?

Compare the wealthtech finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Betterment and Orion among wealthtech worldwide, by month

Share of Search by month for Betterment, Orion. The figures are in the table below the chart.

View monthly share of search table
MonthBettermentOrion
Oct 202518.7%0.4%
Nov 202514.9%0.26%
Dec 202514.4%0.31%
Jan 202619.1%0.34%
Feb 202621.1%0.31%
Mar 202620.9%0.3%
Apr 202621.1%0.31%
May 202616.5%0.36%
Jun 202618.4%0.4%
Jul 202616.7%0.29%
Aug 202616.7%0.36%
Sep 2026——

How has the Betterment and Orion comparison changed over the last 12 months?

  • Betterment was ahead of Orion in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Betterment’s estimated Share of Search among wealthtech worldwide moved from 18.7% to 16.7%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 11 months ending August 2026, Orion’s estimated Share of Search among wealthtech worldwide moved from 0.4% to 0.36%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for wealthtech worldwide in August 2026?

  1. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  2. Estimated monthly branded searches for Orion worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Betterment’s and Orion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Betterment

1 branded search term

  • betterment

Orion

1 branded search term

  • orion advisor

How the Brand Demand Index is measured

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