Betterment vs Wealthfront:Which is more popular by branded search?
In August 2026, Wealthfront had more branded searches than Betterment among wealthtech worldwide. Wealthfront was estimated to have 135K branded searches compared to Betterment’s 110K, and held a 20.4% Share of Search versus Betterment’s 16.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Betterment or Wealthfront?
Compare the wealthtech finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wealthfront, Betterment. The figures are in the table below the chart.
View monthly share of search table
| Month | Black Diamond | Wealthfront | Betterment | Addepar | Envestnet | Orion |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 22.8% | 18.7% | 5.6% | 1.7% | 0.4% |
| Nov 2025 | 60.8% | 18.2% | 14.9% | 4.5% | 1.3% | 0.26% |
| Dec 2025 | 58.9% | 21.6% | 14.4% | 3.5% | 1.3% | 0.31% |
| Jan 2026 | 52.2% | 23.3% | 19.1% | 3.8% | 1.1% | 0.34% |
| Feb 2026 | 47.1% | 25.7% | 21.1% | 4.2% | 1.5% | 0.31% |
| Mar 2026 | 46.6% | 25.5% | 20.9% | 5.1% | 1.5% | 0.3% |
| Apr 2026 | 47.1% | 25.7% | 21.1% | 4.2% | 1.5% | 0.31% |
| May 2026 | 55.3% | 20.3% | 16.5% | 6.1% | 1.5% | 0.36% |
| Jun 2026 | 50.3% | 22.5% | 18.4% | 6.8% | 1.7% | 0.4% |
| Jul 2026 | 55.9% | 20.5% | 16.7% | 5% | 1.5% | 0.29% |
| Aug 2026 | 55.7% | 20.4% | 16.7% | 5% | 1.8% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
How has the Betterment and Wealthfront comparison changed over the last 12 months?
3 findings
- Wealthfront was ahead of Betterment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Betterment’s estimated Share of Search among wealthtech worldwide moved from 18.7% to 16.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among wealthtech worldwide moved from 22.8% to 20.4%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for wealthtech worldwide in August 2026?
2 changes
Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Betterment’s and Wealthfront’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Betterment
1 branded search term
- betterment
Wealthfront
1 branded search term
- wealthfront
Put your own brand in this comparison
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