Brandwave

Envestnet vs Wealthfront:Which is searched more?

In August 2026, Wealthfront had more branded searches than Envestnet among wealthtech worldwide. Wealthfront was estimated to have 135K branded searches compared to Envestnet’s 12.1K, and held a 20.4% Share of Search versus Envestnet’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among wealthtech worldwide in August 2026Which is more popular in search, Envestnet or Wealthfront?
Envestnet1.8%12.1K searches
vs
Wealthfront20.4%135K searches

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Which is more popular in search, Envestnet or Wealthfront?

Compare the wealthtech finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Envestnet and Wealthfront among wealthtech worldwide, by month

Share of Search by month for Wealthfront, Envestnet. The figures are in the table below the chart.

View monthly share of search table
MonthWealthfrontEnvestnet
Oct 202522.8%1.7%
Nov 202518.2%1.3%
Dec 202521.6%1.3%
Jan 202623.3%1.1%
Feb 202625.7%1.5%
Mar 202625.5%1.5%
Apr 202625.7%1.5%
May 202620.3%1.5%
Jun 202622.5%1.7%
Jul 202620.5%1.5%
Aug 202620.4%1.8%
Sep 2026——

How has the Envestnet and Wealthfront comparison changed over the last 12 months?

  • Wealthfront was ahead of Envestnet in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Envestnet’s estimated Share of Search among wealthtech worldwide moved from 1.7% to 1.8%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among wealthtech worldwide moved from 22.8% to 20.4%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for wealthtech worldwide in August 2026?

  1. Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Envestnet’s and Wealthfront’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Envestnet

1 branded search term

  • envestnet

Wealthfront

1 branded search term

  • wealthfront

How the Brand Demand Index is measured

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