Acorns vs Fidelity:Which is more popular by branded search?
In August 2026, Fidelity had more branded searches than Acorns among investment platforms worldwide. Fidelity was estimated to have 673K branded searches compared to Acorns’ 550K, and held a 16% Share of Search versus Acorns’ 13.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Acorns or Fidelity?
Compare the platforms people invest through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fidelity, Acorns. The figures are in the table below the chart.
View monthly share of search table
| Month | Vanguard | Fidelity | Acorns | Wealthfront | Betterment |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 14.8% | 18.1% | 3.6% | 3% |
| Nov 2025 | 58.5% | 17.6% | 17.6% | 3.5% | 2.9% |
| Dec 2025 | 64.7% | 15.9% | 13% | 3.9% | 2.6% |
| Jan 2026 | 64.3% | 15.8% | 12.9% | 3.9% | 3.2% |
| Feb 2026 | 63.3% | 15.5% | 12.7% | 4.6% | 3.8% |
| Mar 2026 | 63.3% | 15.5% | 12.7% | 4.6% | 3.8% |
| Apr 2026 | 64.3% | 15.8% | 12.9% | 3.9% | 3.2% |
| May 2026 | 65.1% | 16% | 13.1% | 3.2% | 2.6% |
| Jun 2026 | 66.7% | 16.4% | 11% | 3.3% | 2.7% |
| Jul 2026 | 60.4% | 18.1% | 14.8% | 3.6% | 3% |
| Aug 2026 | 65.1% | 16% | 13.1% | 3.2% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Acorns and Fidelity comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Fidelity took it in December 2025.
- Across the 11 months ending August 2026, Acorns’ estimated Share of Search among investment platforms worldwide moved from 18.1% to 13.1%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among investment platforms worldwide moved from 14.8% to 16%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for investment platforms worldwide in August 2026?
2 changes
In August 2026, Fidelity lost estimated Share of Search among investment platforms worldwide, from 18.1% to 16%.
In August 2026, Acorns lost estimated Share of Search among investment platforms worldwide, from 14.8% to 13.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Acorns’ and Fidelity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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