Brandwave

Robinhood vs Webull:Which is more popular?

In September 2026, Robinhood had more branded searches than Webull among investment apps worldwide. Robinhood had about 1.6 million branded searches, while Webull had 264,000. Robinhood made up 26.3% of all investment app searches we track, and Webull accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about investment apps, Robinhood appeared in all five answers and Webull in three. Robinhood was mentioned before Webull in every answer.

Among investment apps worldwide in September 2026

Who do people search for more?

Robinhood, about 6 searches for every 1 for Webull

Robinhood 1.6M searchesWebull 264K searches

Who does AI mention more?

Robinhood, mentioned in every answer we collected

Robinhood in 5 of 5Webull in 3 of 5

Who does AI recommend more?

Robinhood, named ahead of Webull in every answer

Robinhood first in 5Webull never first

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Top investment apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Robinhood appeared in all five answers. Webull was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Robinhood was listed before Webull in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fidelity1st
  2. Robinhood2nd
  3. Charles Schwab3rd
  4. Acorns4th
  5. Betterment5th
  6. Webull6th
  7. Public7th
  8. Wealthfront–
  9. Stash–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fidelity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Charles Schwab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webull3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acorns3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Betterment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Public1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wealthfront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about investment apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Robinhood or Webull more popular in search?

This chart shows how often people search Google for Robinhood and Webull by name. Each line represents a brand's share of searches for all nine investment apps we track, month by month, from English-language searches worldwide.

Robinhood and Webull among investment apps worldwide, by month

Share of searches by month for Robinhood, Webull. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles SchwabRobinhoodFidelityWebullWealthfrontBettermentAcornsStashPublic
Oct 202551.7%29.3%8.7%6%2.1%1.7%0.23%0.15%0.07%
Nov 202548.2%33.2%9.9%4.6%1.9%1.6%0.21%0.16%0.07%
Dec 202550.9%28.9%10.5%4.9%2.5%1.7%0.27%0.2%0.08%
Jan 202653.2%25.1%11.2%5.1%2.6%2.1%0.35%0.22%0.07%
Feb 202654.9%25.9%9.5%4.3%2.7%2.2%0.24%0.16%0.08%
Mar 202654.7%26.1%9.4%4.3%2.7%2.2%0.24%0.18%0.08%
Apr 202653.7%25.4%11.2%4.3%2.6%2.2%0.24%0.18%0.1%
May 202658.2%23.1%10%4.6%1.9%1.6%0.21%0.19%0.09%
Jun 202655.4%26.8%9.7%4.4%1.8%1.5%0.2%0.15%0.08%
Jul 202653.6%26.3%11.4%4.3%2.2%1.8%0.24%0.18%0.08%
Aug 202651.2%29.8%10.7%4.1%2.1%1.7%0.23%0.17%0.07%
Sep 202655.4%26.3%9.3%4.4%2.2%1.8%0.3%0.19%0.08%

How has the Robinhood and Webull comparison changed over the last 12 months?

3 findings
  • Robinhood was ahead of Webull in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Robinhood’s share of searches among investment apps worldwide moved from 29.3% to 26.3%, and its estimated monthly branded searches moved from 2.3M to 1.6M.
  • Across the 12 months ending September 2026, Webull’s share of searches among investment apps worldwide moved from 6% to 4.4%, and its estimated monthly branded searches moved from 476K to 264K.

How did search popularity change for investment apps worldwide in September 2026?

2 changes

  1. In September 2026, Robinhood lost share of searches among investment apps worldwide, from 29.8% to 26.3%.

  2. Estimated monthly branded searches for Webull worldwide fell 44.4% over 12 measured months, from 476K to 264K in September 2026.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Robinhood’s and Webull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Robinhood

12 branded search terms

  • robinhood
  • robinhood app
  • robinhood apps
  • robinhood bank
  • robinhood crypto
  • robinhood cryptocurrency
  • robinhood financial
  • robinhood investing
  • robinhood investment app
  • robinhood retirement
  • robinhood trading
  • robinhood trading app

Webull

12 branded search terms

  • webull
  • webull app
  • webull brokerage
  • webull charts
  • webull crypto
  • webull fees
  • webull financial
  • webull options
  • webull paper trading
  • webull trading
  • webull trading platform
  • webullcom

How the Brand Demand Index is measured

Other head-to-heads among investment apps

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