Charles Schwab vs Wealthfront:Which is more popular?
In September 2026, Charles Schwab had more branded searches than Wealthfront among investment apps worldwide. Charles Schwab had about 3.4 million branded searches, while Wealthfront had 135,000. Charles Schwab made up 55.4% of all investment app searches we track, and Wealthfront accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about investment apps, Charles Schwab appeared in three of the five answers and Wealthfront in none.
Who do people search for more?
Charles Schwab, about 25 searches for every 1 for Wealthfront
Who does AI mention more?
Charles Schwab, mentioned in 3 of 5 answers, Wealthfront in 0
Who does AI recommend more?
Charles Schwab, the only one of the two named
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Top investment apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Charles Schwab was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wealthfront did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fidelity1st
Robinhood2nd- Charles Schwab3rd
Acorns4th
Betterment5th
Webull6th
Public7th
Wealthfront–
Stash–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fidelity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Charles Schwab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Webull3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Acorns3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Betterment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Public1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wealthfront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about investment apps
5 answers
Asked ChatGPT
“Which investment app should I use?”
Asked ChatGPT
“What are the best investment apps?”
Asked ChatGPT
“What's the best investment app for beginner investing?”
Searched Google, AI Overview
“investment apps”
Searched Google, AI Overview
“stock investing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Charles Schwab or Wealthfront more popular in search?
This chart shows how often people search Google for Charles Schwab and Wealthfront by name. Each line represents a brand's share of searches for all nine investment apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Charles Schwab, Wealthfront. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Schwab | Robinhood | Fidelity | Webull | Wealthfront | Betterment | Acorns | Stash | Public |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 29.3% | 8.7% | 6% | 2.1% | 1.7% | 0.23% | 0.15% | 0.07% |
| Nov 2025 | 48.2% | 33.2% | 9.9% | 4.6% | 1.9% | 1.6% | 0.21% | 0.16% | 0.07% |
| Dec 2025 | 50.9% | 28.9% | 10.5% | 4.9% | 2.5% | 1.7% | 0.27% | 0.2% | 0.08% |
| Jan 2026 | 53.2% | 25.1% | 11.2% | 5.1% | 2.6% | 2.1% | 0.35% | 0.22% | 0.07% |
| Feb 2026 | 54.9% | 25.9% | 9.5% | 4.3% | 2.7% | 2.2% | 0.24% | 0.16% | 0.08% |
| Mar 2026 | 54.7% | 26.1% | 9.4% | 4.3% | 2.7% | 2.2% | 0.24% | 0.18% | 0.08% |
| Apr 2026 | 53.7% | 25.4% | 11.2% | 4.3% | 2.6% | 2.2% | 0.24% | 0.18% | 0.1% |
| May 2026 | 58.2% | 23.1% | 10% | 4.6% | 1.9% | 1.6% | 0.21% | 0.19% | 0.09% |
| Jun 2026 | 55.4% | 26.8% | 9.7% | 4.4% | 1.8% | 1.5% | 0.2% | 0.15% | 0.08% |
| Jul 2026 | 53.6% | 26.3% | 11.4% | 4.3% | 2.2% | 1.8% | 0.24% | 0.18% | 0.08% |
| Aug 2026 | 51.2% | 29.8% | 10.7% | 4.1% | 2.1% | 1.7% | 0.23% | 0.17% | 0.07% |
| Sep 2026 | 55.4% | 26.3% | 9.3% | 4.4% | 2.2% | 1.8% | 0.3% | 0.19% | 0.08% |
How has the Charles Schwab and Wealthfront comparison changed over the last 12 months?
3 findings
- Charles Schwab was ahead of Wealthfront in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charles Schwab’s share of searches among investment apps worldwide moved from 51.7% to 55.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Wealthfront’s share of searches among investment apps worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for investment apps worldwide in September 2026?
2 changes
In September 2026, Charles Schwab gained share of searches among investment apps worldwide, from 51.2% to 55.4%.
Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Charles Schwab’s and Wealthfront’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charles Schwab
1 branded search term
- schwab app
Wealthfront
1 branded search term
- wealthfront
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