Brandwave

Interactive Brokers vs Wealthsimple:Which is more popular?

In September 2026, Interactive Brokers had more branded searches than Wealthsimple among retail investing and trading apps worldwide. Interactive Brokers had about 688,000 branded searches, while Wealthsimple had 504,000. Interactive Brokers made up 7.7% of all retail investing and trading app searches we track, and Wealthsimple accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about retail investing and trading apps, Interactive Brokers appeared in four of the five answers and Wealthsimple in none.

Among retail investing and trading apps worldwide in September 2026

Who do people search for more?

Interactive Brokers, about 37% more searches than Wealthsimple

Interactive Brokers 688K searchesWealthsimple 504K searches

Who does AI mention more?

Interactive Brokers, mentioned in 4 of 5 answers, Wealthsimple in 0

Interactive Brokers in 4 of 5Wealthsimple in 0 of 5

Who does AI recommend more?

Interactive Brokers, the only one of the two named

Interactive Brokers first in 4Wealthsimple never named

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Top retail investing and trading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Interactive Brokers was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wealthsimple did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fidelity1st
  2. Charles Schwab2nd
  3. Robinhood3rd
  4. Interactive Brokers4th
  5. Webull5th
  6. Trade Republic–
  7. Wealthsimple–
  8. Trading 212–
  9. eToro–
  10. Freetrade–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Schwab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robinhood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fidelity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webull3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trade Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wealthsimple0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freetrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about retail investing and trading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Interactive Brokers or Wealthsimple more popular in search?

This chart shows how often people search Google for Interactive Brokers and Wealthsimple by name. Each line represents a brand's share of searches for all 11 retail investing and trading apps we track, month by month, from English-language searches worldwide.

Interactive Brokers and Wealthsimple among retail investing and trading apps worldwide, by month

Share of searches by month for Interactive Brokers, Wealthsimple. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles SchwabRobinhoodTrade RepublicInteractive BrokersFidelityWealthsimpleTrading 212eToroWebullFreetradePublic
Oct 202535.5%20.1%8.8%7.3%6%5.2%5.1%7.4%4.1%0.48%0.05%
Nov 202533.8%23.3%8.4%7%7%5%4.8%7%3.2%0.45%0.05%
Dec 202535.3%20.1%10.6%7.3%7.3%5.2%4.2%6.1%3.4%0.4%0.06%
Jan 202635.5%16.7%10.7%7.3%7.5%5.5%5.4%7.4%3.4%0.59%0.05%
Feb 202637.4%17.6%9.2%6.3%6.5%8.6%4.4%6.4%3%0.51%0.05%
Mar 202634.9%16.6%8.6%5.9%6%13.5%5.1%6%2.8%0.48%0.05%
Apr 202635.5%16.8%8.7%6%7.4%12.8%4.4%5%2.8%0.48%0.06%
May 202638.6%15.3%11.6%7.9%6.7%6.1%4.7%5.4%3.1%0.43%0.06%
Jun 202637%17.9%13.6%6.2%6.4%5.7%4.5%5.2%2.9%0.35%0.05%
Jul 202635.9%17.6%13.2%7.4%7.6%5.6%4.4%5.1%2.9%0.28%0.05%
Aug 202634.8%20.2%12.8%7.2%7.3%5.3%4.3%4.9%2.8%0.33%0.05%
Sep 202637.4%17.8%11.2%7.7%6.3%5.6%5.3%5.2%2.9%0.51%0.05%

How has the Interactive Brokers and Wealthsimple comparison changed over the last 12 months?

3 findings

How did search popularity change for retail investing and trading apps worldwide in September 2026?

2 changes

  1. In September 2026, Interactive Brokers rose from 5th to 4th among retail investing and trading apps worldwide.

  2. Estimated monthly branded searches for Wealthsimple worldwide fell 15.8% over 12 measured months, from 598K to 504K in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Interactive Brokers’ and Wealthsimple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Interactive Brokers

2 branded search terms

  • interactive brokers
  • interactivebrokers

Wealthsimple

14 branded search terms

  • invest wealthsimple
  • tfsa wealthsimple
  • Wealthsimple
  • wealthsimple app
  • wealthsimple crypto
  • wealthsimple fees
  • wealthsimple invest
  • wealthsimple investing
  • wealthsimple rrsp
  • wealthsimple smart investing
  • wealthsimple tax
  • wealthsimple tfsa
  • wealthsimple trade
  • wealthsimple visa

How the Brand Demand Index is measured

Other head-to-heads among retail investing and trading apps

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