How popular isWealthsimple in search?
In August 2026, there were an estimated 529K branded searches for Wealthsimple worldwide which is down 13.1% over the last 11 months. Wealthsimple holds 10% estimated Share of Search among retail investing and trading apps worldwide and is ranked 4th of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Robinhood39.1%Trade Republic23.3%
Trading 21212.4%
Wealthsimple10%
eToro9.1%
Webull5.3%
Freetrade0.62%
Public0.2%
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Which retail investing and trading apps compete with Wealthsimple?
Share of Search by month for Robinhood, Trade Republic, Trading 212, Wealthsimple, eToro, Webull. The figures are in the table below the chart.
View monthly share of search table
| Month | Robinhood | Trade Republic | Trading 212 | Wealthsimple | eToro | Webull | Freetrade | Public |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 15.8% | 14.9% | 9.5% | 13.5% | 7.6% | 0.87% | 0.2% |
| Nov 2025 | 42.7% | 14.8% | 14% | 8.9% | 12.5% | 6% | 0.81% | 0.21% |
| Dec 2025 | 38.7% | 19.7% | 12.8% | 9.8% | 11.4% | 6.6% | 0.75% | 0.25% |
| Jan 2026 | 32.5% | 19.7% | 15.6% | 10.4% | 13.8% | 6.6% | 1.1% | 0.21% |
| Feb 2026 | 34.2% | 17.1% | 13.6% | 16.2% | 12% | 5.7% | 0.98% | 0.2% |
| Mar 2026 | 30.3% | 14.9% | 14.8% | 23.4% | 10.5% | 5% | 0.85% | 0.2% |
| Apr 2026 | 31.9% | 15.9% | 13.1% | 23.4% | 9.2% | 5.3% | 0.89% | 0.23% |
| May 2026 | 32.4% | 22.7% | 14.7% | 12.2% | 10.7% | 6.2% | 0.85% | 0.22% |
| Jun 2026 | 35.1% | 25% | 13.2% | 10.7% | 9.6% | 5.6% | 0.65% | 0.2% |
| Jul 2026 | 35.4% | 24.7% | 13% | 10.7% | 9.7% | 5.7% | 0.54% | 0.2% |
| Aug 2026 | 39.1% | 23.3% | 12.4% | 10% | 9.1% | 5.3% | 0.62% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 2.1M | +16.9% | +3.7 points | |
| 2, held 2nd | 23.3% | 1.2M | +<0.01% | -1.4 points | |
| 3, held 3rd | 12.4% | 652K | +0.65% | -0.7 points | |
| 4, held 4th | 10% | 529K | -0.47% | -0.6 points | |
| 5, held 5th | 9.1% | 480K | -0.97% | -0.6 points | |
| 6, held 6th | 5.3% | 279K | -2.1% | -0.4 points | |
| 7, held 7th | 0.62% | 32.7K | +21.6% | +0.1 points | |
| 8, held 8th | 0.2% | 10.7K | +9.5% | 0 points |
39.1%
held 1st · 2.1M estimated branded searches · +16.9% vs prior month · +3.7 points
23.3%
held 2nd · 1.2M estimated branded searches · +<0.01% vs prior month · -1.4 points
12.4%
held 3rd · 652K estimated branded searches · +0.65% vs prior month · -0.7 points
10%
held 4th · 529K estimated branded searches · -0.47% vs prior month · -0.6 points
5.
eToro9.1%
held 5th · 480K estimated branded searches · -0.97% vs prior month · -0.6 points
6.
Webull5.3%
held 6th · 279K estimated branded searches · -2.1% vs prior month · -0.4 points
0.62%
held 7th · 32.7K estimated branded searches · +21.6% vs prior month · +0.1 points
8.
Public0.2%
held 8th · 10.7K estimated branded searches · +9.5% vs prior month · 0 points
Compare search popularity between Wealthsimple and its closest rivals
How has branded search demand for Wealthsimple changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wealthsimple worldwide fell from 609K to 529K.
- Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among retail investing and trading apps worldwide increased from 9.5% to 10%.
- Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among retail investing and trading apps worldwide peaked at 23.4% in March 2026 and was lowest at 8.9% in November 2025.
- Across the 11 months ending August 2026, Wealthsimple rose from 5th to 4th among retail investing and trading apps worldwide.
How did search popularity change for retail investing and trading apps worldwide in August 2026?
6 changes
In August 2026, Robinhood gained estimated Share of Search among retail investing and trading apps worldwide, from 35.4% to 39.1%.
In August 2026, Trade Republic lost estimated Share of Search among retail investing and trading apps worldwide, from 24.7% to 23.3%.
In August 2026, Trading 212 lost estimated Share of Search among retail investing and trading apps worldwide, from 13% to 12.4%.
In August 2026, Wealthsimple lost estimated Share of Search among retail investing and trading apps worldwide, from 10.7% to 10%.
In August 2026, eToro lost estimated Share of Search among retail investing and trading apps worldwide, from 9.7% to 9.1%.
Estimated monthly branded searches for Webull worldwide fell 43.1% over 11 measured months, from 490K to 279K in August 2026.
How is Wealthsimple measured?
Brandwave collects information about searches that people make online using Wealthsimple’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- invest wealthsimple
- tfsa wealthsimple
- Wealthsimple
- wealthsimple account
- wealthsimple app
- wealthsimple business account
- wealthsimple chequing account
- wealthsimple crypto
- wealthsimple fees
- wealthsimple invest
- wealthsimple investing
- wealthsimple rrsp
- wealthsimple savings account
- wealthsimple smart investing
- wealthsimple tax
- wealthsimple tfsa
- wealthsimple trade
- wealthsimple visa
- wealthsimple.com
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Is Wealthsimple your brand?
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