Brandwave

Stock trading apps:Which brands are most popular in search?

In August 2026, Robinhood was the most searched among stock trading apps worldwide, with an estimated 2.1M branded searches and 59.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Robinhood59.3%
  2. Trading 21218.8%
  3. eToro13.8%
  4. Webull8%

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Share of SearchLeaderboard

Compare the apps people use to trade shares. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stock trading apps worldwide, by month

Share of Search by month for Robinhood, Trading 212, eToro, Webull. The figures are in the table below the chart.

View monthly share of search table
MonthRobinhoodTrading 212eToroWebull
Oct 202551.1%20.2%18.3%10.4%
Nov 202556.8%18.6%16.7%7.9%
Dec 202555.7%18.4%16.4%9.5%
Jan 202647.5%22.8%20.2%9.6%
Feb 202652.2%20.7%18.3%8.7%
Mar 202650%24.4%17.3%8.2%
Apr 202653.6%22%15.5%8.9%
May 202650.6%22.9%16.7%9.7%
Jun 202655.3%20.8%15.1%8.8%
Jul 202655.4%20.4%15.3%9%
Aug 202659.3%18.8%13.8%8%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Robinhood

    59.3%

    Held 1st. 2.1M estimated branded searches, +16.9% vs prior month. Share +3.9 points.

  2. Held 2nd. 652K estimated branded searches, +0.65% vs prior month. Share -1.6 points.

  3. 3.eToro

    13.8%

    Held 3rd. 480K estimated branded searches, -0.97% vs prior month. Share -1.4 points.

  4. 4.Webull

    8%

    Held 4th. 279K estimated branded searches, -2.1% vs prior month. Share -0.9 points.

Compare search popularity between leading brands

Which brand is most popular in search among stock trading apps worldwide?

In August 2026, Robinhood was the most searched among stock trading apps worldwide, with an estimated 2.1M branded searches and 59.3% estimated Share of Search within this set. Trading 212 is in 2nd place, 40.6 percentage points behind at 18.8% Share of Search.

Global stock trading apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Robinhood51.1% → 59.3%59.3%Aug 202647.5%Jan 20261st
Trading 21220.2% → 18.8%24.4%Mar 202618.4%Dec 20252nd
eToro18.3% → 13.8%20.2%Jan 202613.8%Aug 20263rd
Webull10.4% → 8%10.4%Oct 20257.9%Nov 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among stock trading apps worldwide increased from 51.1% to 59.3%.
  • Across the 11 months ending August 2026, Trading 212’s estimated Share of Search among stock trading apps worldwide decreased from 20.2% to 18.8%.
  • Across the 11 months ending August 2026, eToro’s estimated Share of Search among stock trading apps worldwide decreased from 18.3% to 13.8%.
  • Across the 11 months ending August 2026, Webull’s estimated Share of Search among stock trading apps worldwide decreased from 10.4% to 8%.
  • Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among stock trading apps worldwide peaked at 59.3% in August 2026 and was lowest at 47.5% in January 2026.
  • Across the 11 months ending August 2026, Trading 212’s estimated Share of Search among stock trading apps worldwide peaked at 24.4% in March 2026 and was lowest at 18.4% in December 2025.
  • Across the 11 months ending August 2026, eToro’s estimated Share of Search among stock trading apps worldwide peaked at 20.2% in January 2026 and was lowest at 13.8% in August 2026.
  • Across the 11 months ending August 2026, Webull’s estimated Share of Search among stock trading apps worldwide peaked at 10.4% in October 2025 and was lowest at 7.9% in November 2025.

How did search popularity change for stock trading apps worldwide in August 2026?

  1. In August 2026, Robinhood gained estimated Share of Search among stock trading apps worldwide, from 55.4% to 59.3%.

  2. In August 2026, Trading 212 lost estimated Share of Search among stock trading apps worldwide, from 20.4% to 18.8%.

  3. In August 2026, eToro lost estimated Share of Search among stock trading apps worldwide, from 15.3% to 13.8%.

  4. In August 2026, Webull lost estimated Share of Search among stock trading apps worldwide, from 9% to 8%.

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