How popular iseToro in search?
In August 2026, there were an estimated 480K branded searches for eToro worldwide which is down 44.7% over the last 11 months. eToro holds 13.8% estimated Share of Search among stock trading apps worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Robinhood59.3%
Trading 21218.8%
eToro13.8%
Webull8%
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Which stock trading apps compete with eToro?
Share of Search by month for Robinhood, Trading 212, eToro, Webull. The figures are in the table below the chart.
View monthly share of search table
| Month | Robinhood | Trading 212 | eToro | Webull |
|---|---|---|---|---|
| Oct 2025 | 51.1% | 20.2% | 18.3% | 10.4% |
| Nov 2025 | 56.8% | 18.6% | 16.7% | 7.9% |
| Dec 2025 | 55.7% | 18.4% | 16.4% | 9.5% |
| Jan 2026 | 47.5% | 22.8% | 20.2% | 9.6% |
| Feb 2026 | 52.2% | 20.7% | 18.3% | 8.7% |
| Mar 2026 | 50% | 24.4% | 17.3% | 8.2% |
| Apr 2026 | 53.6% | 22% | 15.5% | 8.9% |
| May 2026 | 50.6% | 22.9% | 16.7% | 9.7% |
| Jun 2026 | 55.3% | 20.8% | 15.1% | 8.8% |
| Jul 2026 | 55.4% | 20.4% | 15.3% | 9% |
| Aug 2026 | 59.3% | 18.8% | 13.8% | 8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 2.1M | +16.9% | +3.9 points | |
| 2, held 2nd | 18.8% | 652K | +0.65% | -1.6 points | |
| 3, held 3rd | 13.8% | 480K | -0.97% | -1.4 points | |
| 4, held 4th | 8% | 279K | -2.1% | -0.9 points |
59.3%
Held 1st. 2.1M estimated branded searches, +16.9% vs prior month. Share +3.9 points.
18.8%
Held 2nd. 652K estimated branded searches, +0.65% vs prior month. Share -1.6 points.
3.
eToro13.8%
Held 3rd. 480K estimated branded searches, -0.97% vs prior month. Share -1.4 points.
4.
Webull8%
Held 4th. 279K estimated branded searches, -2.1% vs prior month. Share -0.9 points.
Compare search popularity between eToro and its closest rivals
How has branded search demand for eToro changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for eToro worldwide fell from 868K to 480K.
- Across the 11 months ending August 2026, eToro’s estimated Share of Search among stock trading apps worldwide decreased from 18.3% to 13.8%.
- Across the 11 months ending August 2026, eToro’s estimated Share of Search among stock trading apps worldwide peaked at 20.2% in January 2026 and was lowest at 13.8% in August 2026.
How did search popularity change for stock trading apps worldwide in August 2026?
4 changes
In August 2026, Robinhood gained estimated Share of Search among stock trading apps worldwide, from 55.4% to 59.3%.
In August 2026, Trading 212 lost estimated Share of Search among stock trading apps worldwide, from 20.4% to 18.8%.
In August 2026, eToro lost estimated Share of Search among stock trading apps worldwide, from 15.3% to 13.8%.
In August 2026, Webull lost estimated Share of Search among stock trading apps worldwide, from 9% to 8%.
Where does eToro compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Retail investing and trading apps | 5th of 8 | 9.1% | Show ranking |
| Online trading platforms | 4th of 6 | 11.6% | Show ranking |
| Stock trading apps | 3rd of 4 | 13.8% | Shown above |
How is eToro measured?
Brandwave collects information about searches that people make online using eToro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
23 branded search terms
- app etoro
- etoro
- etoro app
- etoro australia
- etoro broker
- etoro cfd
- etoro club
- etoro copy trading
- etoro crypto
- etoro cryptos
- etoro download
- etoro eu
- etoro europe
- etoro fees
- etoro investing
- etoro investment
- etoro investors
- etoro isa
- etoro money
- etoro platform
- etoro trading
- etoro uk
- etoro.com
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