Brandwave

eToro vs Trading 212:Which is more popular by branded search?

In August 2026, Trading 212 had more branded searches than eToro among stock trading apps worldwide. Trading 212 was estimated to have 652K branded searches compared to eToro’s 480K, and held an 18.8% Share of Search versus eToro’s 13.8%. These are worldwide searches for English-language branded terms.

Share of Search among stock trading apps worldwide in August 2026Which is more popular in search, eToro or Trading 212?
eToro13.8%480K searches
vs
Trading 21218.8%652K searches

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Which is more popular in search, eToro or Trading 212?

Compare the apps people use to trade shares. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

eToro and Trading 212 among stock trading apps worldwide, by month

Share of Search by month for Trading 212, eToro. The figures are in the table below the chart.

View monthly share of search table
MonthRobinhoodTrading 212eToroWebull
Oct 202551.1%20.2%18.3%10.4%
Nov 202556.8%18.6%16.7%7.9%
Dec 202555.7%18.4%16.4%9.5%
Jan 202647.5%22.8%20.2%9.6%
Feb 202652.2%20.7%18.3%8.7%
Mar 202650%24.4%17.3%8.2%
Apr 202653.6%22%15.5%8.9%
May 202650.6%22.9%16.7%9.7%
Jun 202655.3%20.8%15.1%8.8%
Jul 202655.4%20.4%15.3%9%
Aug 202659.3%18.8%13.8%8%
Sep 2026————

How has the eToro and Trading 212 comparison changed over the last 12 months?

  • Trading 212 was ahead of eToro in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, eToro’s estimated Share of Search among stock trading apps worldwide moved from 18.3% to 13.8%, and its estimated monthly branded searches moved from 868K to 480K.
  • Across the 11 months ending August 2026, Trading 212’s estimated Share of Search among stock trading apps worldwide moved from 20.2% to 18.8%, and its estimated monthly branded searches moved from 956K to 652K.

How did search popularity change for stock trading apps worldwide in August 2026?

  1. In August 2026, Trading 212 lost estimated Share of Search among stock trading apps worldwide, from 20.4% to 18.8%.

  2. In August 2026, eToro lost estimated Share of Search among stock trading apps worldwide, from 15.3% to 13.8%.

How each brand is measured

Brandwave collects information about searches that people make online using eToro’s and Trading 212’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

eToro

23 branded search terms

  • app etoro
  • etoro
  • etoro app
  • etoro australia
  • etoro broker
  • etoro cfd
  • etoro club
  • etoro copy trading
  • etoro crypto
  • etoro cryptos
  • etoro download
  • etoro eu
  • etoro europe
  • etoro fees
  • etoro investing
  • etoro investment
  • etoro investors
  • etoro isa
  • etoro money
  • etoro platform
  • etoro trading
  • etoro uk
  • etoro.com

Trading 212

25 branded search terms

  • demo trading212
  • trading 212
  • trading 212 account
  • trading 212 app
  • trading 212 card
  • trading 212 cash isa
  • trading 212 cfd
  • trading 212 charges
  • trading 212 charts
  • trading 212 com
  • trading 212 demo
  • trading 212 download
  • trading 212 fees
  • trading 212 forex
  • trading 212 invest
  • trading 212 isa
  • trading 212 stocks and shares isa
  • trading 212 trading fees
  • trading 212uk
  • trading on trading 212
  • trading212
  • trading212 app
  • trading212 com
  • trading212 isa
  • trading212uk

How the Brand Demand Index is measured

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