How popular isRobinhood in search?
In August 2026, there were an estimated 2.1M branded searches for Robinhood worldwide which is down 14.9% over the last 11 months. Robinhood holds 59.3% estimated Share of Search among stock trading apps worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Robinhood59.3%
Trading 21218.8%
eToro13.8%
Webull8%
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Which stock trading apps compete with Robinhood?
Share of Search by month for Robinhood, Trading 212, eToro, Webull. The figures are in the table below the chart.
View monthly share of search table
| Month | Robinhood | Trading 212 | eToro | Webull |
|---|---|---|---|---|
| Oct 2025 | 51.1% | 20.2% | 18.3% | 10.4% |
| Nov 2025 | 56.8% | 18.6% | 16.7% | 7.9% |
| Dec 2025 | 55.7% | 18.4% | 16.4% | 9.5% |
| Jan 2026 | 47.5% | 22.8% | 20.2% | 9.6% |
| Feb 2026 | 52.2% | 20.7% | 18.3% | 8.7% |
| Mar 2026 | 50% | 24.4% | 17.3% | 8.2% |
| Apr 2026 | 53.6% | 22% | 15.5% | 8.9% |
| May 2026 | 50.6% | 22.9% | 16.7% | 9.7% |
| Jun 2026 | 55.3% | 20.8% | 15.1% | 8.8% |
| Jul 2026 | 55.4% | 20.4% | 15.3% | 9% |
| Aug 2026 | 59.3% | 18.8% | 13.8% | 8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 2.1M | +16.9% | +3.9 points | |
| 2, held 2nd | 18.8% | 652K | +0.65% | -1.6 points | |
| 3, held 3rd | 13.8% | 480K | -0.97% | -1.4 points | |
| 4, held 4th | 8% | 279K | -2.1% | -0.9 points |
59.3%
Held 1st. 2.1M estimated branded searches, +16.9% vs prior month. Share +3.9 points.
18.8%
Held 2nd. 652K estimated branded searches, +0.65% vs prior month. Share -1.6 points.
3.
eToro13.8%
Held 3rd. 480K estimated branded searches, -0.97% vs prior month. Share -1.4 points.
4.
Webull8%
Held 4th. 279K estimated branded searches, -2.1% vs prior month. Share -0.9 points.
Compare search popularity between Robinhood and its closest rivals
How has branded search demand for Robinhood changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Robinhood worldwide fell from 2.4M to 2.1M.
- Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among stock trading apps worldwide increased from 51.1% to 59.3%.
- Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among stock trading apps worldwide peaked at 59.3% in August 2026 and was lowest at 47.5% in January 2026.
How did search popularity change for stock trading apps worldwide in August 2026?
4 changes
In August 2026, Robinhood gained estimated Share of Search among stock trading apps worldwide, from 55.4% to 59.3%.
In August 2026, Trading 212 lost estimated Share of Search among stock trading apps worldwide, from 20.4% to 18.8%.
In August 2026, eToro lost estimated Share of Search among stock trading apps worldwide, from 15.3% to 13.8%.
In August 2026, Webull lost estimated Share of Search among stock trading apps worldwide, from 9% to 8%.
Where does Robinhood compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stock brokers | 2nd of 5 | 24% | Show ranking |
| Retail investing and trading apps | 1st of 8 | 39.1% | Show ranking |
| Online trading platforms | 1st of 6 | 49.7% | Show ranking |
| Stock trading apps | 1st of 4 | 59.3% | Shown above |
| Investment apps | 1st of 6 | 71.6% | Show ranking |
How is Robinhood measured?
Brandwave collects information about searches that people make online using Robinhood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- brokerage account robinhood
- robinhood
- robinhood account
- robinhood app
- robinhood apps
- robinhood bank
- robinhood brokerage account
- robinhood crypto
- robinhood cryptocurrency
- robinhood financial
- robinhood gold
- robinhood gold card
- robinhood investing
- robinhood investment app
- robinhood retirement
- robinhood trading
- robinhood trading app
- robinhood.com
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Is Robinhood your brand?
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