Brandwave

Stock brokers:Which brands are most popular in search?

In August 2026, Charles Schwab was the most searched among stock brokers worldwide, with an estimated 3.4M branded searches and 39% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Charles Schwab39%
  2. Robinhood24%
  3. E*TRADE21.3%
  4. Fidelity7.8%
  5. Interactive Brokers7.8%

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Share of SearchLeaderboard

Compare the brokers people trade shares through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stock brokers worldwide, by month

Share of Search by month for Charles Schwab, Robinhood, E*TRADE, Fidelity, Interactive Brokers. The figures are in the table below the chart.

View monthly share of search table
MonthCharles SchwabRobinhoodE*TRADEFidelityInteractive Brokers
Oct 202541.6%24.6%18.6%6.8%8.4%
Nov 202539%27.9%17.4%7.8%7.8%
Dec 202541%24.2%18.3%8.2%8.2%
Jan 202642.6%21.2%19.1%8.6%8.6%
Feb 202644.1%21.7%19.7%7.3%7.3%
Mar 202643.9%22%19.6%7.2%7.2%
Apr 202643.3%21.5%19.4%8.7%7.1%
May 202644.6%19.2%19.9%7.3%9%
Jun 202643.6%22.6%19.5%7.2%7.2%
Jul 202642.1%22.1%18.9%8.5%8.5%
Aug 202639%24%21.3%7.8%7.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Charles Schwab

    39%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -3.1 points.

  2. 2.Robinhood

    24%

    Held 2nd. 2.1M estimated branded searches, +16.9% vs prior month. Share +1.9 points.

  3. 3.E*TRADE

    21.3%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +2.5 points.

  4. 4.Fidelity

    7.8%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Interactive Brokers

    7.8%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among stock brokers worldwide?

In August 2026, Charles Schwab was the most searched among stock brokers worldwide, with an estimated 3.4M branded searches and 39% estimated Share of Search within this set. Robinhood is in 2nd place, 15 percentage points behind at 24% Share of Search.

Global stock brokers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Charles Schwab41.6% → 39%44.6%May 202639%Nov 20251st
Robinhood24.6% → 24%27.9%Nov 202519.2%May 20262nd
E*TRADE18.6% → 21.3%21.3%Aug 202617.4%Nov 20253rd
Fidelity6.8% → 7.8%8.7%Apr 20266.8%Oct 20255th → 4th
Interactive Brokers8.4% → 7.8%9%May 20267.1%Apr 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among stock brokers worldwide decreased from 41.6% to 39%.
  • Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among stock brokers worldwide decreased from 24.6% to 24%.
  • Across the 11 months ending August 2026, E*TRADE’s estimated Share of Search among stock brokers worldwide increased from 18.6% to 21.3%.
  • Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among stock brokers worldwide increased from 6.8% to 7.8%.
  • Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among stock brokers worldwide decreased from 8.4% to 7.8%.
  • Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among stock brokers worldwide peaked at 44.6% in May 2026 and was lowest at 39% in November 2025.
  • Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among stock brokers worldwide peaked at 27.9% in November 2025 and was lowest at 19.2% in May 2026.
  • Across the 11 months ending August 2026, E*TRADE’s estimated Share of Search among stock brokers worldwide peaked at 21.3% in August 2026 and was lowest at 17.4% in November 2025.
  • Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among stock brokers worldwide peaked at 8.7% in April 2026 and was lowest at 6.8% in October 2025.
  • Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among stock brokers worldwide peaked at 9% in May 2026 and was lowest at 7.1% in April 2026.
  • Across the 11 months ending August 2026, Fidelity rose from 5th to 4th among stock brokers worldwide.
  • Across the 11 months ending August 2026, Interactive Brokers fell from 4th to 5th among stock brokers worldwide.

How did search popularity change for stock brokers worldwide in August 2026?

  1. In August 2026, E*TRADE gained estimated Share of Search among stock brokers worldwide, from 18.9% to 21.3%.

  2. In August 2026, Robinhood gained estimated Share of Search among stock brokers worldwide, from 22.1% to 24%.

  3. In August 2026, Charles Schwab lost estimated Share of Search among stock brokers worldwide, from 42.1% to 39%.

  4. In August 2026, Fidelity lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%.

  5. In August 2026, Interactive Brokers lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%.

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