E*TRADE vs Fidelity:Which is more popular by branded search?
In August 2026, E*TRADE had more branded searches than Fidelity among stock brokers worldwide. E*TRADE was estimated to have 1.8M branded searches compared to Fidelity’s 673K, and held a 21.3% Share of Search versus Fidelity’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, E*TRADE or Fidelity?
Compare the brokers people trade shares through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for E*TRADE, Fidelity. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | Robinhood | E*TRADE | Fidelity | Interactive Brokers |
|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 24.6% | 18.6% | 6.8% | 8.4% |
| Nov 2025 | 39% | 27.9% | 17.4% | 7.8% | 7.8% |
| Dec 2025 | 41% | 24.2% | 18.3% | 8.2% | 8.2% |
| Jan 2026 | 42.6% | 21.2% | 19.1% | 8.6% | 8.6% |
| Feb 2026 | 44.1% | 21.7% | 19.7% | 7.3% | 7.3% |
| Mar 2026 | 43.9% | 22% | 19.6% | 7.2% | 7.2% |
| Apr 2026 | 43.3% | 21.5% | 19.4% | 8.7% | 7.1% |
| May 2026 | 44.6% | 19.2% | 19.9% | 7.3% | 9% |
| Jun 2026 | 43.6% | 22.6% | 19.5% | 7.2% | 7.2% |
| Jul 2026 | 42.1% | 22.1% | 18.9% | 8.5% | 8.5% |
| Aug 2026 | 39% | 24% | 21.3% | 7.8% | 7.8% |
| Sep 2026 | — | — | — | — | — |
How has the E*TRADE and Fidelity comparison changed over the last 12 months?
3 findings
- E*TRADE was ahead of Fidelity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, E*TRADE’s estimated Share of Search among stock brokers worldwide moved from 18.6% to 21.3%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among stock brokers worldwide moved from 6.8% to 7.8%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for stock brokers worldwide in August 2026?
2 changes
In August 2026, E*TRADE gained estimated Share of Search among stock brokers worldwide, from 18.9% to 21.3%.
In August 2026, Fidelity lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%.
How each brand is measured
Brandwave collects information about searches that people make online using E*TRADE’s and Fidelity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.