Brandwave

How popular isE*TRADE in search?

In August 2026, there were an estimated 1.8M branded searches for E*TRADE worldwide which held steady over the last 11 months. E*TRADE holds 21.3% estimated Share of Search among stock brokers worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Charles Schwab39%
  2. Robinhood24%
  3. E*TRADE21.3%
  4. Fidelity7.8%
  5. Interactive Brokers7.8%
E*TRADE website (opens in a new tab)

Follow E*TRADE and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which stock brokers compete with E*TRADE?

E*TRADE against stock brokers worldwide, by month

Share of Search by month for Charles Schwab, Robinhood, E*TRADE, Fidelity, Interactive Brokers. The figures are in the table below the chart.

View monthly share of search table
MonthCharles SchwabRobinhoodE*TRADEFidelityInteractive Brokers
Oct 202541.6%24.6%18.6%6.8%8.4%
Nov 202539%27.9%17.4%7.8%7.8%
Dec 202541%24.2%18.3%8.2%8.2%
Jan 202642.6%21.2%19.1%8.6%8.6%
Feb 202644.1%21.7%19.7%7.3%7.3%
Mar 202643.9%22%19.6%7.2%7.2%
Apr 202643.3%21.5%19.4%8.7%7.1%
May 202644.6%19.2%19.9%7.3%9%
Jun 202643.6%22.6%19.5%7.2%7.2%
Jul 202642.1%22.1%18.9%8.5%8.5%
Aug 202639%24%21.3%7.8%7.8%
Sep 2026—————

  1. 1.Charles Schwab

    39%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -3.1 points.

  2. 2.Robinhood

    24%

    Held 2nd. 2.1M estimated branded searches, +16.9% vs prior month. Share +1.9 points.

  3. 3.E*TRADE

    21.3%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +2.5 points.

  4. 4.Fidelity

    7.8%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Interactive Brokers

    7.8%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare search popularity between E*TRADE and its closest rivals

How has branded search demand for E*TRADE changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for E*TRADE worldwide held steady at 1.8M.
  • Across the 11 months ending August 2026, E*TRADE’s estimated Share of Search among stock brokers worldwide increased from 18.6% to 21.3%.
  • Across the 11 months ending August 2026, E*TRADE’s estimated Share of Search among stock brokers worldwide peaked at 21.3% in August 2026 and was lowest at 17.4% in November 2025.

How did search popularity change for stock brokers worldwide in August 2026?

  1. In August 2026, E*TRADE gained estimated Share of Search among stock brokers worldwide, from 18.9% to 21.3%.

  2. In August 2026, Robinhood gained estimated Share of Search among stock brokers worldwide, from 22.1% to 24%.

  3. In August 2026, Charles Schwab lost estimated Share of Search among stock brokers worldwide, from 42.1% to 39%.

  4. In August 2026, Fidelity lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%.

  5. In August 2026, Interactive Brokers lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%.

How is E*TRADE measured?

Brandwave collects information about searches that people make online using E*TRADE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • e trade

Do you work for E*TRADE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is E*TRADE your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free