Charles Schwab vs E*TRADE:Which is more popular by branded search?
In August 2026, Charles Schwab had more branded searches than E*TRADE among stock brokers worldwide. Charles Schwab was estimated to have 3.4M branded searches compared to E*TRADE’s 1.8M, and held a 39% Share of Search versus E*TRADE’s 21.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Charles Schwab or E*TRADE?
Compare the brokers people trade shares through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charles Schwab, E*TRADE. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | Robinhood | E*TRADE | Fidelity | Interactive Brokers |
|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 24.6% | 18.6% | 6.8% | 8.4% |
| Nov 2025 | 39% | 27.9% | 17.4% | 7.8% | 7.8% |
| Dec 2025 | 41% | 24.2% | 18.3% | 8.2% | 8.2% |
| Jan 2026 | 42.6% | 21.2% | 19.1% | 8.6% | 8.6% |
| Feb 2026 | 44.1% | 21.7% | 19.7% | 7.3% | 7.3% |
| Mar 2026 | 43.9% | 22% | 19.6% | 7.2% | 7.2% |
| Apr 2026 | 43.3% | 21.5% | 19.4% | 8.7% | 7.1% |
| May 2026 | 44.6% | 19.2% | 19.9% | 7.3% | 9% |
| Jun 2026 | 43.6% | 22.6% | 19.5% | 7.2% | 7.2% |
| Jul 2026 | 42.1% | 22.1% | 18.9% | 8.5% | 8.5% |
| Aug 2026 | 39% | 24% | 21.3% | 7.8% | 7.8% |
| Sep 2026 | — | — | — | — | — |
How has the Charles Schwab and E*TRADE comparison changed over the last 12 months?
3 findings
- Charles Schwab was ahead of E*TRADE in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among stock brokers worldwide moved from 41.6% to 39%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 11 months ending August 2026, E*TRADE’s estimated Share of Search among stock brokers worldwide moved from 18.6% to 21.3%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for stock brokers worldwide in August 2026?
2 changes
In August 2026, E*TRADE gained estimated Share of Search among stock brokers worldwide, from 18.9% to 21.3%.
In August 2026, Charles Schwab lost estimated Share of Search among stock brokers worldwide, from 42.1% to 39%.
How each brand is measured
Brandwave collects information about searches that people make online using Charles Schwab’s and E*TRADE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charles Schwab
1 branded search term
- charles schwab
E*TRADE
1 branded search term
- e trade
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.