Charles Schwab vs Robinhood:Which is more popular by branded search?
In August 2026, Charles Schwab had more branded searches than Robinhood among stock brokers worldwide. Charles Schwab was estimated to have 3.4M branded searches compared to Robinhood’s 2.1M, and held a 39% Share of Search versus Robinhood’s 24%. These are worldwide searches for English-language branded terms.
Follow Charles Schwab vs Robinhood and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Charles Schwab or Robinhood?
Compare the brokers people trade shares through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charles Schwab, Robinhood. The figures are in the table below the chart.
View monthly share of search table
| Month | Charles Schwab | Robinhood | E*TRADE | Fidelity | Interactive Brokers |
|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 24.6% | 18.6% | 6.8% | 8.4% |
| Nov 2025 | 39% | 27.9% | 17.4% | 7.8% | 7.8% |
| Dec 2025 | 41% | 24.2% | 18.3% | 8.2% | 8.2% |
| Jan 2026 | 42.6% | 21.2% | 19.1% | 8.6% | 8.6% |
| Feb 2026 | 44.1% | 21.7% | 19.7% | 7.3% | 7.3% |
| Mar 2026 | 43.9% | 22% | 19.6% | 7.2% | 7.2% |
| Apr 2026 | 43.3% | 21.5% | 19.4% | 8.7% | 7.1% |
| May 2026 | 44.6% | 19.2% | 19.9% | 7.3% | 9% |
| Jun 2026 | 43.6% | 22.6% | 19.5% | 7.2% | 7.2% |
| Jul 2026 | 42.1% | 22.1% | 18.9% | 8.5% | 8.5% |
| Aug 2026 | 39% | 24% | 21.3% | 7.8% | 7.8% |
| Sep 2026 | — | — | — | — | — |
How has the Charles Schwab and Robinhood comparison changed over the last 12 months?
3 findings
- Charles Schwab was ahead of Robinhood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Charles Schwab’s estimated Share of Search among stock brokers worldwide moved from 41.6% to 39%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among stock brokers worldwide moved from 24.6% to 24%, and its estimated monthly branded searches moved from 2.4M to 2.1M.
How did search popularity change for stock brokers worldwide in August 2026?
2 changes
In August 2026, Robinhood gained estimated Share of Search among stock brokers worldwide, from 22.1% to 24%.
In August 2026, Charles Schwab lost estimated Share of Search among stock brokers worldwide, from 42.1% to 39%.
How each brand is measured
Brandwave collects information about searches that people make online using Charles Schwab’s and Robinhood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charles Schwab
1 branded search term
- charles schwab
Robinhood
18 branded search terms
- brokerage account robinhood
- robinhood
- robinhood account
- robinhood app
- robinhood apps
- robinhood bank
- robinhood brokerage account
- robinhood crypto
- robinhood cryptocurrency
- robinhood financial
- robinhood gold
- robinhood gold card
- robinhood investing
- robinhood investment app
- robinhood retirement
- robinhood trading
- robinhood trading app
- robinhood.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.