Brandwave

eToro vs Robinhood:Which is more popular by branded search?

In August 2026, Robinhood had more branded searches than eToro among stock trading apps worldwide. Robinhood was estimated to have 2.1M branded searches compared to eToro’s 480K, and held a 59.3% Share of Search versus eToro’s 13.8%. These are worldwide searches for English-language branded terms.

Share of Search among stock trading apps worldwide in August 2026Which is more popular in search, eToro or Robinhood?
eToro13.8%480K searches
vs
Robinhood59.3%2.1M searches

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Which is more popular in search, eToro or Robinhood?

Compare the apps people use to trade shares. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

eToro and Robinhood among stock trading apps worldwide, by month

Share of Search by month for Robinhood, eToro. The figures are in the table below the chart.

View monthly share of search table
MonthRobinhoodTrading 212eToroWebull
Oct 202551.1%20.2%18.3%10.4%
Nov 202556.8%18.6%16.7%7.9%
Dec 202555.7%18.4%16.4%9.5%
Jan 202647.5%22.8%20.2%9.6%
Feb 202652.2%20.7%18.3%8.7%
Mar 202650%24.4%17.3%8.2%
Apr 202653.6%22%15.5%8.9%
May 202650.6%22.9%16.7%9.7%
Jun 202655.3%20.8%15.1%8.8%
Jul 202655.4%20.4%15.3%9%
Aug 202659.3%18.8%13.8%8%
Sep 2026————

How has the eToro and Robinhood comparison changed over the last 12 months?

  • Robinhood was ahead of eToro in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, eToro’s estimated Share of Search among stock trading apps worldwide moved from 18.3% to 13.8%, and its estimated monthly branded searches moved from 868K to 480K.
  • Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among stock trading apps worldwide moved from 51.1% to 59.3%, and its estimated monthly branded searches moved from 2.4M to 2.1M.

How did search popularity change for stock trading apps worldwide in August 2026?

  1. In August 2026, Robinhood gained estimated Share of Search among stock trading apps worldwide, from 55.4% to 59.3%.

  2. In August 2026, eToro lost estimated Share of Search among stock trading apps worldwide, from 15.3% to 13.8%.

How each brand is measured

Brandwave collects information about searches that people make online using eToro’s and Robinhood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

eToro

23 branded search terms

  • app etoro
  • etoro
  • etoro app
  • etoro australia
  • etoro broker
  • etoro cfd
  • etoro club
  • etoro copy trading
  • etoro crypto
  • etoro cryptos
  • etoro download
  • etoro eu
  • etoro europe
  • etoro fees
  • etoro investing
  • etoro investment
  • etoro investors
  • etoro isa
  • etoro money
  • etoro platform
  • etoro trading
  • etoro uk
  • etoro.com

Robinhood

18 branded search terms

  • brokerage account robinhood
  • robinhood
  • robinhood account
  • robinhood app
  • robinhood apps
  • robinhood bank
  • robinhood brokerage account
  • robinhood crypto
  • robinhood cryptocurrency
  • robinhood financial
  • robinhood gold
  • robinhood gold card
  • robinhood investing
  • robinhood investment app
  • robinhood retirement
  • robinhood trading
  • robinhood trading app
  • robinhood.com

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.