Brandwave

eToro vs Webull:Which is more popular by branded search?

In August 2026, eToro had more branded searches than Webull among stock trading apps worldwide. eToro was estimated to have 480K branded searches compared to Webull’s 279K, and held a 13.8% Share of Search versus Webull’s 8%. These are worldwide searches for English-language branded terms.

Share of Search among stock trading apps worldwide in August 2026Which is more popular in search, eToro or Webull?
eToro13.8%480K searches
vs
Webull8%279K searches

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Which is more popular in search, eToro or Webull?

Compare the apps people use to trade shares. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

eToro and Webull among stock trading apps worldwide, by month

Share of Search by month for eToro, Webull. The figures are in the table below the chart.

View monthly share of search table
MonthRobinhoodTrading 212eToroWebull
Oct 202551.1%20.2%18.3%10.4%
Nov 202556.8%18.6%16.7%7.9%
Dec 202555.7%18.4%16.4%9.5%
Jan 202647.5%22.8%20.2%9.6%
Feb 202652.2%20.7%18.3%8.7%
Mar 202650%24.4%17.3%8.2%
Apr 202653.6%22%15.5%8.9%
May 202650.6%22.9%16.7%9.7%
Jun 202655.3%20.8%15.1%8.8%
Jul 202655.4%20.4%15.3%9%
Aug 202659.3%18.8%13.8%8%
Sep 2026————

How has the eToro and Webull comparison changed over the last 12 months?

  • eToro was ahead of Webull in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, eToro’s estimated Share of Search among stock trading apps worldwide moved from 18.3% to 13.8%, and its estimated monthly branded searches moved from 868K to 480K.
  • Across the 11 months ending August 2026, Webull’s estimated Share of Search among stock trading apps worldwide moved from 10.4% to 8%, and its estimated monthly branded searches moved from 490K to 279K.

How did search popularity change for stock trading apps worldwide in August 2026?

  1. In August 2026, eToro lost estimated Share of Search among stock trading apps worldwide, from 15.3% to 13.8%.

  2. In August 2026, Webull lost estimated Share of Search among stock trading apps worldwide, from 9% to 8%.

How each brand is measured

Brandwave collects information about searches that people make online using eToro’s and Webull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

eToro

23 branded search terms

  • app etoro
  • etoro
  • etoro app
  • etoro australia
  • etoro broker
  • etoro cfd
  • etoro club
  • etoro copy trading
  • etoro crypto
  • etoro cryptos
  • etoro download
  • etoro eu
  • etoro europe
  • etoro fees
  • etoro investing
  • etoro investment
  • etoro investors
  • etoro isa
  • etoro money
  • etoro platform
  • etoro trading
  • etoro uk
  • etoro.com

Webull

21 branded search terms

  • webull
  • webull account
  • webull app
  • webull au
  • webull brokerage
  • webull canada
  • webull charts
  • webull crypto
  • webull download
  • webull fees
  • webull financial
  • webull options
  • webull paper trading
  • webull paper trading app
  • webull trading
  • webull trading platform
  • webull uk
  • webull web
  • webull website
  • webull.com
  • webullcom

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.