How popular isCharles Schwab?
In September 2026, people searched for Charles Schwab by name about 3.4 million times worldwide, an 18.1% decrease from the previous year. These searches made up 54.4% of all global stock trading app searches, placing Charles Schwab first out of five apps. When we asked both ChatGPT and Google AI Overviews about stock trading apps, Charles Schwab appeared in four of the five answers and was the second most recommended of the five.
Charles Schwab is the most searched of 5 competitors and the second most recommended in AI answers.
Charles SchwabShare of searches 54.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
RobinhoodShare of searches 25.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Trading 212Share of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
eToroShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WebullShare of searches 4.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top stock trading apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Charles Schwab was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Charles Schwab is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Charles Schwab4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Robinhood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Webull1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trading 2120 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- eToro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stock trading apps
5 answers
Asked ChatGPT
“Which stock trading app should I use?”
Asked ChatGPT
“What are the best stock trading apps?”
Asked ChatGPT
“What's the best stock trading app for buy shares?”
Searched Google, AI Overview
“stock trading apps”
Searched Google, AI Overview
“investing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which stock trading apps compete with Charles Schwab?
Share of searches by month for Charles Schwab, Robinhood, Trading 212, eToro, Webull. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Schwab | Robinhood | Trading 212 | eToro | Webull |
|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 27.8% | 7% | 10.3% | 5.7% |
| Nov 2025 | 46.8% | 32.3% | 6.7% | 9.7% | 4.5% |
| Dec 2025 | 51.1% | 29.1% | 6% | 8.8% | 5% |
| Jan 2026 | 51.9% | 24.4% | 7.9% | 10.8% | 5% |
| Feb 2026 | 54.3% | 25.6% | 6.5% | 9.3% | 4.3% |
| Mar 2026 | 53.4% | 25.4% | 7.8% | 9.2% | 4.2% |
| Apr 2026 | 55% | 26% | 6.8% | 7.8% | 4.4% |
| May 2026 | 57.5% | 22.8% | 7% | 8.1% | 4.6% |
| Jun 2026 | 54.8% | 26.5% | 6.7% | 7.6% | 4.3% |
| Jul 2026 | 54.5% | 26.7% | 6.7% | 7.8% | 4.4% |
| Aug 2026 | 52% | 30.2% | 6.4% | 7.3% | 4.1% |
| Sep 2026 | 54.4% | 25.9% | 7.8% | 7.6% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.4% | 3.4M | 0% | +2.5 points | |
| 2, held 2nd | 25.9% | 1.6M | -18.2% | -4.3 points | |
| 3, moved from 4th to 3rd | 7.8% | 478K | +15.9% | +1.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.6% | 471K | -0.31% | +0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.3% | 264K | -0.4% | +0.2 points |
54.4%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +2.5 points.
25.9%
Held 2nd. 1.6M estimated branded searches, -18.2% vs prior month. Share -4.3 points.
7.8%
Moved from 4th to 3rd. 478K estimated branded searches, +15.9% vs prior month. Share +1.4 points.
4.
eToro7.6%
Moved from 3rd to 4th. 471K estimated branded searches, -0.31% vs prior month. Share +0.3 points.
5.
Webull4.3%
Held 5th. 264K estimated branded searches, -0.4% vs prior month. Share +0.2 points.
Compare popularity between Charles Schwab and its closest rivals
Every comparison with Charles Schwab
19 comparisons
- Charles Schwab vs Robinhood
- Charles Schwab vs Trade Republic
- Charles Schwab vs Interactive Brokers
- Charles Schwab vs Fidelity
- Charles Schwab vs Wealthsimple
- Charles Schwab vs Trading 212
- Charles Schwab vs eToro
- Charles Schwab vs Webull
- Charles Schwab vs Wealthfront
- Betterment vs Charles Schwab
- Charles Schwab vs Freetrade
- Addepar vs Charles Schwab
- Acorns vs Charles Schwab
- Charles Schwab vs Vanguard
- Charles Schwab vs Envestnet
- Charles Schwab vs Wealthbox
- Charles Schwab vs Stash
- Charles Schwab vs Public
- Charles Schwab vs Orion
How has branded search demand for Charles Schwab changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Charles Schwab worldwide fell from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Charles Schwab’s share of searches among stock trading apps worldwide increased from 49.1% to 54.4%.
- Across the 12 months ending September 2026, Charles Schwab’s share of searches among stock trading apps worldwide peaked at 57.5% in May 2026 and was lowest at 46.8% in November 2025.
How did search popularity change for stock trading apps worldwide in September 2026?
5 changes
In September 2026, Trading 212 overtook eToro to rank 3rd among stock trading apps worldwide, with 7.8% of the searches.
In September 2026, Charles Schwab gained share of searches among stock trading apps worldwide, from 52% to 54.4%.
In September 2026, Robinhood lost share of searches among stock trading apps worldwide, from 30.2% to 25.9%.
Estimated monthly branded searches for eToro worldwide fell 45.1% over 12 measured months, from 857K to 471K in September 2026.
Estimated monthly branded searches for Webull worldwide fell 44.4% over 12 measured months, from 476K to 264K in September 2026.
How are Charles Schwab’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Charles Schwab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- schwab app
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Where does Charles Schwab compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Retail investing and trading apps | 1st of 11 | 37.4% | Show ranking |
| Stock trading apps | 1st of 5 | 54.4% | Shown above |
| Investment apps | 1st of 9 | 55.4% | Show ranking |
| Wealth management platforms | 1st of 7 | 94.7% | Show ranking |
Is Charles Schwab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.